summary of the Search Engine Land article: Google Ads Update – Automated Image Selection
HereS a breakdown of the key takeaways from the article:
What’s happening: Google Ads is now possibly able to automatically select images for your ads, specifically when using location extensions or targeting geographic areas. This is done using “Google Owned Location Data.”
why it matters:
* Loss of Creative Control: This means google could display images you haven’t explicitly approved, which is a major concern for brands with strict visual guidelines.
* automation Trend: Google is increasing automation in Ads, moving beyond bid and targeting optimization to include creative decisions.
* Potential Compliance Issues: Businesses with rigid branding, those in regulated industries, or franchises could face inconsistencies or compliance problems.
What you should do:
* Check Location Manager settings: Review your “Shared library” > “Location Manager” settings to see if “Google Owned Location Data” is enabled. Disable it if you want to maintain full control over your ad imagery.
Where it was discovered: Paid Media Analyst Conor Crummey first noticed the change and shared it on LinkedIn.
The Bottom Line: If brand consistency and creative oversight are important to you, investigate this update to prevent unapproved images from appearing in your ads.
