The City Brand Research Association, a research group of Goyang City Council members, held an interim report on policy research services under the theme of ‘Goyang City City Branding Strategy Proposal’ in the video conference room on the 4th floor of the council on October 24.
The interim report meeting on this day was attended by members of the Goyang City Council‘s City Brand Research Group, senior researchers Jeong Yun-jae, Oh Hye-ra, and Lee Jun-won of the Hankuk University of Foreign Studies Industry-Academic Cooperation Foundation, which is the service agency, and officials from departments related to the city brand ordinance from Goyang City’s executive department attended. Q&A and FGI interviews with relevant public officials were conducted to create a city branding strategy for Goyang City.
At the interim report announced on this day, a plan to integrate the city’s unique assets into one was presented as a core strategy for Goyang City’s urban branding. According to the announcement, “It is necessary to strengthen Goyang City’s urban identity based on Goyang City’s unique core values such as ‘innovation,’ ‘cultural richness,’ and ‘global connectivity,’ and through this, Goyang City will be able to solidify its position domestically and internationally.” He emphasized that In addition, he mentioned that citizen participation is very important in the city branding process and that a shared city vision must be continuously created by reflecting the opinions of citizens.
Representative Kim Hae-ryeon, Chairman of the City Brand Research Association, said, “Through this briefing, Goyang City’s city brand policy will be diagnosed and policy direction will be assessed through comparison of best city cases, and policy functions scattered across various departments will be considered in our city as well to promote policies related to city branding.” “We hope that a plan will be developed to integrate them into one,” he said. “Our lawmakers are also constantly listening to citizens’ opinions to create an environment where city brand-related policy departments can not only integrate hardware functions but also communicate organically between departments.” “We will work hard to listen and establish practical systems so that the brand culture formation policy based on the general principle of enjoying the community culture of 1.08 million citizens that comes from brand identity can be smoothly implemented,” he said.
The City Brand Research Group is a research group of lawmakers formed to study the direction and strategy of city branding through tangible and intangible brand resources of Goyang Special City. Its members include Chairman Kim Hae-ryun, Vice Chairman Kim Mi-kyung, Moon Jae-ho, Song Gyu-geun, Cho Hyun-sook, Jeong Min-kyung, and Lim Hong-yeol. We are involved in various activities.
Economy Queen Reporter Park So-gi Photo Goyang City Council
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