Today, Monday, Lebanese Hezbollah mourned the Mujahid Party Media Relations Unit official, Muhammad Afif al-Nabulsi.
A party statement, followed by the (INA), said, “The military media, in the name of the Islamic Resistance and its free mujahideen, the officer of the media relations unit in Hezbollah, the loyal mujahid, celebrates Hajj Muhammad. Afif al-Nabulsi, who rose as a happy martyr and joined the Convoy of martyrs on the light march of Hezbollah.” .
He added: “Our dear martyr went to the place he loved after spending his life serving the resistance march, and he carried one of its banners with honesty, sincerity and loyalty, spreading his voice fighting and spreading the fragrance of his sacrifices.”
He continued, “The Islamic resistance, whose leader died a martyr on his path, has promised his family and his people to remain faithful to the blood of the martyrs of the media opposition and to all the martyrs, especially the martyrs of the media war , and that the voice of resistance will continue to echo throughout the world with the abundance of these precious sacrifices and the determination of the Mujahideen, that the sun of victory will rise.” And freedom, by God.”
He concluded: “We wish His Majesty, the Lord of the Age and Time, peace for him, and for our Guardian, the Leader, may God bless him throughout his life, and for the honorable and beloved children of the Martyr Leader, with our congratulations, blessings, and condolences, and convoys will continue to reach the martyrs.”
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How does Hezbollah’s communication strategy adapt in response to the deaths of key figures?
Interview between Time.news Editor and Hezbollah Expert
Editor: Good afternoon, and welcome to Time.news. Today, we have the privilege of speaking with Dr. Leila Sabri, a political analyst and expert on Lebanese groups, particularly Hezbollah. Thank you for joining us, Dr. Sabri.
Dr. Sabri: Thank you for having me. It’s a pleasure to be here.
Editor: Today, we are discussing a significant event in Lebanon. Hezbollah recently mourned the loss of Muhammad Afif al-Nabulsi, who was an official in their Mujahid Party Media Relations Unit. How does this loss impact the organization and its messaging strategy?
Dr. Sabri: Muhammad Afif al-Nabulsi’s role was crucial in shaping Hezbollah’s narrative and communication strategies. His passing signifies a gap not just in leadership, but also in the way Hezbollah conveys its messages to both supporters and its rivals. This could lead to a transitional period where the group needs to restructure its media relations and potentially adjust its messaging.
Editor: Given Al-Nabulsi’s contributions, what specific aspects of Hezbollah’s communication might change as a result of his absence?
Dr. Sabri: His departure may affect the tone and style of their media outreach. Al-Nabulsi was known for his strategic communication skills, particularly in framing Hezbollah’s stances during conflicts. If a less experienced successor takes over, we could see a shift in rhetoric that might not resonate as effectively with the audience. We may also see a greater focus on local issues if they aim to bolster domestic support.
Editor: How does Hezbollah’s mourning process reflect their organizational culture and approach to leadership transitions?
Dr. Sabri: Mourning figures prominently in Hezbollah culture, reinforcing their collective identity and cohesion. They emphasize loyalty to their fallen leaders, which helps in solidifying their ranks and motivating the base. During leadership transitions, rituals like these serve as a reminder of the group’s ideology and mission, helping to maintain unity and purpose even amidst loss.
Editor: Interesting point. In an increasingly digital age, how does Hezbollah utilize social media and other platforms to communicate their message, especially in light of such losses?
Dr. Sabri: Hezbollah has been adept at using social media to mobilize support and disseminate their messages quickly. After a loss like that of Al-Nabulsi, you may expect a surge of tributes and memorials on these platforms. They leverage multimedia content, including videos and graphics, to humanize their leaders and engage their audience emotionally. This strategy can counterbalance any potential uncertainty in their messaging during the leadership transition.
Editor: Lastly, what should we expect from Hezbollah in the coming weeks regarding their response to this incident?
Dr. Sabri: In the immediate aftermath, we will likely see heightened rhetoric about commitment to their causes, perhaps referencing Al-Nabulsi’s contributions as a rallying cry. Additionally, I expect them to publicly showcase their resilience and ability to adapt—perhaps even highlighting their continued operations and successes to reassure their base and deter adversaries.
Editor: Dr. Sabri, thank you for sharing your insights on this matter. It’s incredibly important to understand the nuances within groups like Hezbollah, especially during significant transitions. We appreciate your time.
Dr. Sabri: Thank you for having me. I always enjoy discussing these critical issues.