For the past four years, Klima vor eight has been working towards the implementation of the enterprising plan to set up a regular program containing information on global climate change and necessary recommendations for action in high-reach programs. The first negotiations wiht DTB representatives were already taking place in 2021. At that time, no progress was made with the desire to be included in the prominent program series “… vor Acht”. A spokesman for the Hamburg association complained that no concrete project had materialised. “We want more vision and courage from the public broadcasters,” it was said at the time.
Barracuda Film from cologne produced the first season with six climate documentaries with the association published online. Even then, Nina Eichinger was already on board as a presenter. The talks with the RTL Group were more accomplished, where there was at least a “climate update” on RTL Newsdeveloped in collaboration with the association.
Though, Klima is sticking to his plan to be first before the main story – and the pressure is on now. At a press conference, Friederike Mayer, chairman of the association, presented a new approach: advertising space was bought in the ARD advertising window the previous evening to show a corresponding sample program “Climate before eight” and to advertise for a fixed broadcast. slot. Nina Eichinger will direct the show as soon as the money for booking and production costs is collected.
The Crowdfunding Campaignwhich is expected to bring in 250,000 euros, a tenth of the target amount has already been brought in – thanks to prominent sponsors Oatly Deutschland and energy supplier EWS Schönau. Three league sponsorship packages are offered at 5,000 euros,20,000 euros and 50,000 euros. The largest package includes two logo placements in the credits of the mini-show and on the campaign website as well as a mention of the name in the opening credits or by the presenter. Climate activists hope that brand companies should show their customers that they are “sustainability pioneers”.
The planned program should then have an exhibition function lasting several minutes and pave the way for a permanent series. It would then be a clear sign, says Friederike Mayer, “that the climate crisis is finally being taken seriously.”
What is the “climate before Eight” initiative adn how does it aim to raise awareness about climate change?
Interview with Friederike Mayer: Championing Climate Awareness on Public Broadcasting
In this exclusive interview, the editor of Time.news sits down with Friederike Mayer, chairperson of Klima vor Acht, to discuss the innovative initiative aimed at bringing climate change to the forefront of public broadcasting. As they delve into the details of the upcoming program, they explore its implications, industry insights, and practical advice for engaging audiences around climate action.
Editor: Friederike, thank you for joining us today. Let’s start with the recent developments related to yoru initiative, “climate before eight.” Can you share your vision for this program?
Friederike Mayer: Thank you for having me. Our vision for “Climate before Eight” is to create a compelling platform that not only informs viewers about global climate change but also provides actionable recommendations. We believe that public broadcasting has a vital role in raising awareness and encouraging proactive steps to address the climate crisis.
Editor: You mentioned that talks with public broadcasters like ARD have been ongoing since 2021. What challenges have you faced in gaining traction for this program?
Friederike Mayer: Initially, there was a lack of concrete progress and the desired commitment from public broadcasters. We faced challenges in securing a prominent placement for our program in their schedules. Though, we’ve recently taken more decisive steps, including purchasing advertising space to showcase a sample program, which has helped reignite interest.
Editor: It’s promising to hear about your strategies. You’ve successfully raised a portion of your crowdfunding target for the project. How notable is that funding for the realization of the program?
Friederike mayer: The crowdfunding campaign is crucial for us. We’ve set a target of 250,000 euros, and so far, we’ve raised a tenth of that. The funds will go towards booking and production costs. Support from companies like Oatly Deutschland and EWS Schönau highlights the importance of corporate sponsorship in our efforts. This funding not only allows us to produce the pilot but also sends a message that businesses can actively support sustainability initiatives.
Editor: That’s a fantastic approach. The sponsorship packages you’ve outlined appear to provide companies with a unique way to engage with sustainability. Can you elaborate on how thes partnerships work?
Friederike Mayer: Absolutely! We offer sponsorship packages at various levels, from 5,000 to 50,000 euros. The larger packages come with multiple brand placements in our show credits and on our campaign website. This visibility allows companies to present themselves as sustainability pioneers in front of an engaged audience that cares about climate action. It’s a win-win situation.
Editor: Looking ahead, what can viewers expect from the “Climate before Eight” program?
Friederike Mayer: Viewers can expect a mini-show format that not only showcases urgent climate issues but also provides practical advice and inspires action. This initial episode will serve as a springboard for a more permanent series, ultimately making a strong statement that the climate crisis is being taken seriously by media and society alike.
Editor: It sounds like this program could have far-reaching implications. What do you hope the impact will be on public perception of the climate crisis?
Friederike Mayer: our primary goal is to shift the public perception of the climate crisis from being an abstract issue to a pressing reality that requires immediate action. we aim to empower viewers with knowledge and resources to make sustainable choices in their daily lives. The more visibility the climate crisis garners, the more action we can inspire.
Editor: Thank you, friederike, for sharing these insights about the “Climate before Eight” initiative. As we move forward, what practical advice would you give to individuals looking to contribute to climate action?
Friederike Mayer: Every small action counts! I encourage individuals to stay informed, reduce waste, and consider sustainable choices in everyday life. Engaging with local climate initiatives, supporting sustainable brands, and advocating for change within communities are all effective ways to make an impact. Together, through informed actions and choices, we can collectively address this crisis.
Editor: Wise words, Friederike.Thank you for your time and for championing this vital initiative. We look forward to seeing “Climate before Eight” come to life.
Friederike Mayer: Thank you for having me.Let’s make a difference together!
As the urgency of climate change cannot be understated, initiatives like “Climate before Eight” aim to turn awareness into meaningful action. Stay informed, get involved, and watch for exciting updates on this groundbreaking program.