Natascha wine expert: She waited more than three hours to buy a chocolate bar.Image: Yannick von Eisenhart Rothe
People stand in the cold for hours to buy a chocolate bar from Lindt for 15 euros. Some of them want to make a profit, many of them come away empty handed.
Shaking his head, an older man stops and looks at the queue about 100 meters long at the mall. Berlin. “What’s going on here?” he asks. When he finds out that people want to buy a chocolate bar for 15 euros, his understanding does not increase. “Are there diamonds?”
No, there are no diamonds in Lindt’s Dubai chocolate, just pistachios and kadayif, ie strands of toasted dough. In recent months, there has been a hype about the expensive sweet on social media. Swiss chocolate manufacturer Lindt is now selling its version for the first time, in a limited edition. There should be a total of 1,000 bars, and 100 will be sold this morning in Berlin. Too little to feed everyone in line.
Queue at the Mall in Berlin: Many people were waiting empty-handed.Image: Yannick von Eisenhart Rothe
Anyone who wanted to get a bar had to wait hours in front of the shop in a temperature of around three degrees until the sale
They hope to earn between 250 and 300 euros each. A look at a well-known sales platform shows that they are not the only ones with the idea. At noon, some of the bars sold in Berlin are offered there, at prices between 120 and 400 euros. Whether anyone will pay for this remains to be seen.
Wine expert Natascha didn’t buy her table for private enjoyment either. It offers wine pairings, ie combinations of foods such as cheese or chocolate with the right wine. “I want to be the first to do this with Dubai chocolate,” she says. To do this, she stood in front of the shop at 7:15 am
But then there are also people who buy chocolate privately. “I stood in line with my son so he wouldn’t go to school,” says Elli, laughing out loud. “Just kidding, if he didn’t have permission, he’d be dead.” The eighth grader really likes chocolate. «We know the original Dubai“Because we like to travel there,” she says. The first taste of the Lindt version did not convince her. The original is much thicker and creamier, she says. Lindt is much greener. “I prefer softer,” says Elli.
By 11:30 am the 100 bars were sold out. Employees hand out discount vouchers to those waiting and who came out empty-handed. They can also register on a waiting list for the Dubai chocolate sale online.
Elif is one of the first to come away empty. “I’m disappointed. I waited two and a half hours for nothing,” she says. She criticizes the organization of the event. “I thought the first 100 people would get their chocolate at 10 am. But it all took forever.”
Chocolate – because you can’t get enough of it!
1/19
Chocolate – because you can’t get enough of it!
All images: Shutterstock
We tried the Dubai chocolate from Switzerland
Video: watson
You might also be interested here:
Interview Between Time.news Editor and Chocolate Market Expert
Expert: Thank you for having me! It’s been a pleasure to share my thoughts on such a sweet topic!