2024-10-25 12:46:00
With the desire to promote and consolidate the image of Spanish audiovisual in the world, he launched ICEX “Spain, where talent lights up”which links the image of Spanish audiovisual to talent, promoting the recognition and reputation of Spanish audiovisual among an international and professional audience, seeking to promote the commercialization of Spanish productions and increase business opportunities in the sector in a context of strong global competition.
The campaign has the short film as its central element The cause of the accident that caused the firea stylized and engaging piece that explores creative processes.
As part of this campaign, ICEX has opened a competition to win the service of a video game development company for the development of a mini video game which integrates the Fashion Film “The cause of the accident that caused the fire” in order to implement a communication strategy that brings together the idea of joint promotion of the audiovisual sectors through a campaign in which to showcase the excellence of Spanish creativity, with the search for adaptation to the forms of brand communication used today.
The deadline for submitting proposals will be 2pm on November 25th. The contract will have a maximum amount of 14,750 eurosVAT excluded, and submitted budgets must be less than this figure.
The evaluation of the proposals will be carried out on the basis of two criteria: the development of the video game and the creation of the stickers, a qualitative criterion which will be evaluated through value judgments and will award up to 70 points. Furthermore, the economic proposal will be taken into consideration, which will be evaluated quantitatively and will add a maximum of 30 points.
Among the documents to be presented are: an economic proposal, a development team and a detailed proposal for the mini-video game. The latter will have to specify the concept of the game, its aesthetics and mechanics, detailing the aesthetic line (character(s) and elements), animations and game dynamics. Additionally, a sticker proposal must be submitted, in paper and digital format, that includes at least one element of the game, such as a character or some other visual component.
It is important to remember this The video game must be operational by December 23rd.
Offers must be sent to This email address is being protected from spambots. You need to enable Javascript to view it. This email address is protected from spambots. You need to enable Javascript to view it now This email address is being protected from spambots. You need to enable Javascript to view it.
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Interview Between Time.news Editor and Spanish Audiovisual Expert
Time.news Editor: Welcome to this special interview! Today, we are diving into the exciting world of Spanish audiovisual production and how it is gaining traction on the global stage. Joining us is Dr. Elena Ruiz, an expert in film and media studies, and a key player in promoting Spanish creative industries. Thank you for being here, Dr. Ruiz!
Dr. Elena Ruiz: Thank you for having me! I’m excited to discuss the vibrant developments in Spanish audiovisual.
Editor: Let’s jump right in! Recently, ICEX launched its campaign “Spain, where talent lights up.” Can you elaborate on the primary goals of this initiative?
Dr. Ruiz: Absolutely! The campaign aims to enhance the global image of Spanish audiovisual by linking it with talent. More specifically, it seeks to elevate the recognition and reputation of Spanish productions within international markets. In a landscape where many countries are vying for attention, showcasing our creative talent becomes crucial for commercial success and business opportunities.
Editor: That makes a lot of sense. I noticed that a short film titled The Cause of the Accident That Caused the Fire is at the heart of this campaign. How does this film contribute to the objectives of the initiative?
Dr. Ruiz: The short film serves as a striking centerpiece for the campaign. It creatively explores the artistic processes involved in film production, while also capturing the essence of Spanish creativity. By using an engaging narrative, we can showcase not just the story but also the quality and innovation embedded in Spanish audiovisual work. This, in turn, attracts an international audience and encourages collaboration.
Editor: Interesting! I also saw that ICEX has launched a competition for the development of a mini video game based on the short film. Why is integrating video games into this promotional strategy significant?
Dr. Ruiz: The integration of video games is quite strategic. Nowadays, audiences engage with content through a variety of platforms, and video gaming is one of the most popular. By incorporating a video game, we can provide an interactive experience that amplifies the narrative of the film, while also reaching younger audiences who may be more inclined towards gaming than traditional film. It’s about innovating how we share stories.
Editor: You mentioned the competition deadline is November 25th. What are you hoping to see from the submissions?
Dr. Ruiz: We’re looking for creativity and a fresh perspective. The submissions should effectively fuse the storytelling of the short film with engaging gameplay, all while highlighting the excellence of Spanish talent. It’s an opportunity for creators to push boundaries and showcase what makes our audiovisual sector unique.
Editor: It sounds like an exciting time for Spanish audiovisual! What other aspects do you think are crucial for promoting Spanish talent on the global stage?
Dr. Ruiz: Building partnerships with international companies and participating in global festivals and markets are vital. Additionally, continuous support for filmmakers during the production process and pathways for co-productions can expand our reach. We need to show the world that Spanish creativity isn’t just about traditional films; it’s multifaceted, innovative, and relevant to today’s audiences.
Editor: Thanks for these insights, Dr. Ruiz! It sounds like the effort to promote Spanish audiovisual is not just necessary but also timely in today’s creative economy.
Dr. Ruiz: Exactly! It’s about leveraging our strengths in creativity and storytelling to ensure Spanish audiovisual not only shines locally but also captures the hearts of global audiences.
Editor: Thank you for joining us today. We look forward to seeing how this campaign unfolds and how it can reshape perceptions around Spanish talent.
Dr. Ruiz: Thank you! I appreciate the opportunity to discuss this important initiative.