2024-03-25 02:11:29
Cumulative audience increase to 10 million in 32 days since release
32nd in history to reach 10 million, 23rd for Korean films
5th movie to reach 10 million since the coronavirus outbreak
The movie ‘Pamyo’ reached the 10 million viewer mark. It’s been 32 days since it was released. It is the 32nd film of all time to reach 10 million and the 23rd Korean film.
Currently, ‘Breakfast’ is the only work that has been viewed by more than 10 million people this year, and if the scope is expanded after the coronavirus outbreak, ‘Crime City 2’ (12.69 million people), ‘Avatar: Waterway’ (10.8 million people), and ‘Crime City 3’ (10.68 million people) It is the 5th following ‘Spring in Seoul’ (11.85 million people). Director Jang Jae-hyeon, who previously made ‘Black Priests’ (5.44 million viewers) and ‘Sabaha’ (2.39 million viewers), became a director with 10 million viewers with ‘Pamyo’. Actor Choi Min-sik became the second movie protagonist to earn 10 million views after ‘Roaring Currents’ (17.61 million people), and for Yoo Hae-jin, ‘Breakfast’ is the best for ‘The King and the Clown’ (10.51 million people), ‘Veteran’ (13.41 million people), and ‘A Taxi Driver’ (12.18 million people). It is the fourth movie to gross 10 million following . Kim Go-eun’s work is the first 10 million film in her filmography, and Lee Do-hyun became an actor with 10 million views with his film debut.
‘Pamyo’ was released right after the Lunar New Year holiday, which is considered the off-season, and is meaningful in that it exceeded 10 million viewers even though it is an occult genre that is unfamiliar to Korean audiences.
Before the Corona incident, movies that reached 10 million views usually reached 10 million views during summer vacation or holidays, but after the Corona incident, movies that reached 10 million viewers are coming out regardless of the time of year. Parts 2 and 3 of ‘Crime City’ were all released in May, and ‘Spring in Seoul’ came out in late November. The film industry considers May and November as off-season. ‘Pamyo’ was also released in the off-season and exceeded 10 million viewers, proving that the distinction between peak and off-season has become virtually meaningless after the coronavirus pandemic. An official from a domestic distribution company said, “Following ‘Spring in Seoul,’ ‘Pamyo’ also succeeded in the off-season, so concerns about distribution timing are likely to deepen.”
It is also noteworthy that an occult film that seemed to be enjoyed only by a few enthusiasts in Korea went beyond being a box office hit and exceeded 10 million viewers. The trend of ‘only watching movies worth seeing in theaters in theaters’ has been proven with ‘Family’, a non-mainstream genre film. In other words, ‘Pamyo’ is evaluated as capturing both popularity and the genre’s unique charm. This means that occult material has been purified and balanced so that it can be enjoyed regardless of age or gender, while at the same time, the atmosphere that can only be experienced in this genre has been fully preserved. An official from a domestic production company said, “The fact that it is a genre that cannot be found on domestic TV or OTT and that it is a work that anyone can enjoy without feeling pressured seems to have had a positive impact on the 10 million viewers.”
[서울=뉴시스]
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2024-03-25 02:11:29