iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted advertisements. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of a so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and improvement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and also the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 With the exception of a few special advertising formats, where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you grant consent to targeted advertising on them, we will assume that you have also granted it for the sites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz
2024-10-31 13:39:00
Interview between Time.news Editor and Advertising Expert
Time.news Editor: Today, we’re diving deep into the world of digital advertising and how it interacts with user privacy and content personalization. Joining us is Dr. Anna Kovac, a leading expert in digital marketing and consumer behavior. Dr. Kovac, thank you for being here.
Dr. Anna Kovac: Thank you for having me. It’s a pleasure to be here.
Editor: Let’s start with the basics. Your recent work highlights the significance of consent in digital advertising. How does the consent mechanism, as described in platforms like iDNES.cz, influence users’ experience?
Dr. Kovac: It’s crucial. Websites like iDNES.cz give users the option to consent to targeted advertising through cookies that track their online behavior. This means that users are shown ads based on their interests and habits, which can lead to a more personalized and engaging experience. However, this also raises questions about privacy and whether users fully understand what they’re consenting to.
Editor: That’s interesting. The article mentions that users can withdraw their consent at any time, opting instead for iDNES Premium without ads. Do you believe this model adequately protects user interests?
Dr. Kovac: It does offer a choice, which is essential. However, many users may not realize the implications of their consent or may feel pressured into subscribing to a premium service to avoid targeted ads. This creates a trade-off between personal data use and free access to content, which isn’t always transparent.
Editor: Speaking of transparency, the article states that data is processed based on “legitimate interest.” Can you elaborate on what this means for users and their privacy?
Dr. Kovac: “Legitimate interest” is a legal basis under GDPR that allows companies to process personal data without consent if they have compelling reasons to do so. For users, this can be alarming because it means their data might be used for purposes beyond what they initially understood. It’s essential for companies to communicate these practices clearly to build trust.
Editor: So, how can companies balance effective advertising with ethical considerations around data privacy?
Dr. Kovac: It’s all about transparency and user empowerment. Companies should provide clear information about how data is used, offer straightforward options for consent, and respect users’ choices. Implementing user-friendly settings that allow for easy opt-in or opt-out can significantly improve user trust and satisfaction.
Editor: The article discusses various ways data is processed for advertising purposes, including personalized content and ad performance measurement. How do you think this data-driven approach affects small businesses compared to larger corporations?
Dr. Kovac: Larger corporations often have the resources to invest in sophisticated data analytics and targeted advertising, giving them an advantage. Small businesses, on the other hand, may struggle to compete. However, by leveraging localized data and community engagement, small businesses can still carve out a niche in targeted advertising that resonates with their audience.
Editor: That’s a valuable perspective. what future trends do you anticipate in the realm of digital advertising, especially concerning user consent and privacy?
Dr. Kovac: We’re likely to see a greater push towards privacy-centric advertising models. With increasing awareness of data privacy issues, more companies will adopt transparent practices, possibly utilizing new technologies like blockchain to enhance data security and user agency. I also foresee regulations tightening, which will further shift how businesses approach consent and personal data.
Editor: Thank you, Dr. Kovac, for sharing your insights. It certainly seems that navigating the landscape of digital advertising will require a delicate balance between effective marketing strategies and ethical responsibility.
Dr. Kovac: Absolutely. It’s a rapidly evolving field, and staying informed is key for both businesses and consumers.
Editor: Thank you for joining us today. We appreciate your expertise and look forward to seeing how this space continues to evolve.