Integral Motion not only renewed its season this season commitment for the Racing Club Ferrolbut he took a step forward, multiplying your support to become one of our main sponsors. A vital support for the entity that was recognized during the company presentation as party sponsor That this Sunday, at 2pm, we will play A Malata against Real Oviedo. This action, as explained by the clubS marketing director, Daniel Agra, will have radvertising impact on various digital and physical assets and will make Movimento Integrale one of the main protagonists of this meeting.
For Racing Club Ferrol these types of alliances are of capital importance, even more so when they materialize companies closely linked to the territory and which also share our values. It was precisely in this sense that Barbara Patiño, Marketing Director of Integral Motion, highlights resilience as one of the hallmarks of her company, of Racing and the city of Ferrol itself. The company is committed to final stretch of this year with an vital discount campaign and a large stock of vehicles.
What are the key benefits of sports sponsorship for local businesses like Integral Motion?
Interview with Barbara Patiño, Marketing Director of Integral Motion
In light of integral Motion’s recent commitment to the Racing Club Ferrol, we sat down with Barbara Patiño, the Marketing Director, to discuss the significance of sponsorships in sports and the aligning values that bind businesses and local communities.
Q: Barbara, can you tell us about Integral Motion’s commitment to Racing Club Ferrol this season?
A: Absolutely! Integral Motion has renewed our commitment to racing Club Ferrol and, excitingly, we are stepping up our involvement by becoming one of their main sponsors. This partnership is not only crucial for the financial backing of the club but also for strengthening the bond between our company and the local community. We believe that sports sponsorship plays a vital role in promoting community values and resilience.
Q: Why is it important for Integral Motion to support local clubs like Racing Club Ferrol?
A: Supporting local clubs is significant for several reasons. First, it reflects our commitment to the territory we operate in. We share common values with Racing Club Ferrol, especially resilience, which resonates with our brand identity. Our sponsorship allows us to contribute to the local culture, while also gaining visibility in a community that supports us in return. It’s a symbiotic relationship that helps both the club and our business thrive.
Q: Could you elaborate on the marketing benefits of being a main sponsor at events like the upcoming match against Real Oviedo?
A: Certainly! As the main sponsor for the match against Real Oviedo this sunday at 2 PM,we will gain significant exposure thru both digital and physical advertising assets. This provides us with a unique opportunity to connect with fans and the wider audience at the game. The impact of our branding during such high-visibility events can amplify our reach, engage potential customers, and reinforce our connection to each person who supports the team.
Q: Integral Motion has planned a vital discount campaign and vehicle stock enhancement this year. How does this relate to your sponsorship activities?
A: Our upcoming discount campaign aligns perfectly with our sponsorship activities.By showcasing our vehicles and offering discounts during the season, we can attract more attention to our brand at events and through the club’s outreach strategies. This synergy between our promotional activities and our sponsorship efforts not only benefits our business but also supports the Racing Club, helping to fill the stands and create a lively atmosphere during games.
Q: What advice would you give to other businesses considering partnerships with local sports teams?
A: My advice would be to look for partnerships that resonate with your company’s values and mission. Authenticity is crucial. When sponsoring a local team,ensure that your goals align with the team’s objectives to create meaningful connections with the fanbase. Building genuine relationships within the community can uplift both the business and the club, creating lasting benefits for everyone involved.
Q: Lastly, how does Integral Motion envision its future in partnership with Racing Club Ferrol?
A: We are excited for the future with Racing Club Ferrol! We aim to deepen our partnership further, exploring more collaborative opportunities that enhance community engagement and brand recognition. Our hope is to not only support the team in their endeavors but also to become an integral part of the community fabric in Ferrol, fostering a shared journey of resilience and success.
As we prepare for an exciting match day, it’s clear that partnerships like these offer enriching experiences not just for the teams and businesses involved, but for the entire community as well.