Coupons are still widely used, and successfully so. The widespread use of coupons has helped businesses achieve all-time highs in revenue and helped consumers save significantly.
In today’s modern world, coupons may be found anywhere, not only in the Sunday paper. Many of them no longer need the use of scissors. Lots can be found on the Internet, and they all provide amazing discounts at places like AliExpress, Asos, and Amazon.
What The Stats Say
Statistics, provided by experts at promocodius.com, show that when customers have a coupon they are more likely to make a purchase.
Households across all income brackets are bargain hunters; even those with the highest incomes (85%) acknowledge doing so. Coupons in the entertainment industry are in the greatest demand. In order to save as much as 95% on the top games and software, many people take advantage of such offers as discount codes G2A. Coupons for education, such as discount code Skillshare: https://promocodius.com/us/shops/skillshare, are not less popular.
When asked what influenced purchasing decisions the most, 89% of shoppers said price and 82% mentioned quality. Comparatively, just 45% of respondents highlighted brand importance. While free delivery is the deciding factor for many online shoppers, it is often the exception rather than the rule.
Eighty-five percent of customers will shop elsewhere if it means getting a better price, and 82 percent will move retailers if they start offering better weekly discounts. With the help of a coupon, 39% of consumers tried a new brand. 86% try new goods due to coupons.
Nearly half of all customers say they routinely (or always) use coupons. Sixty-two percent of shoppers always or often look for coupons for the things they plan to buy.
Nearly all shoppers (93%), although not quite three-quarters (75%), prefer paper coupons to digital ones. 67% of consumers made an unexpected purchase purely because of a coupon or discount.
To receive a refund or voucher, 81% of customers are willing to take additional steps, such as joining a loyalty club.
Digital Coupons
There is a 50% uptake of digital coupons by customers for in-store use. Eighty-two percent of shoppers use their clipped digital coupons within a week, and 30 percent use them within a single day of being clipped.
It is predicted that by 2023, $91 billion would have been redeemed in digital coupons. However, by 2023, it is expected that approximately 80% of all coupon redemptions would occur via mobile coupons. 80% of coupons are redeemed from conventional print media.
Most shoppers would rather spend less time clipping and organizing coupons if they could get a bigger discount on a one-time purchase.
More than a thousand vouchers each year might be distributed to each American. The average American receives a plethora of coupons per year, between the Sunday paper, weekly fliers, and internet offerings.