This event, which is part of the Economic Roadshow from Morocco to Germany led by the Minister Delegate in charge of Investment, Convergence and Evaluation of Public Policies, Mohcine Jazouli, was an opportunity for AMDIE to highlight Morocco’s progress and the competitive advantages it offers to encourage foreign investment and stimulate exports.
The “Morocco Now” Conference, marked by the presence of the Ambassador of the Kingdom of Morocco to the Federal Republic of Germany, Zohour Alaoui, and the Deputy Director General at the Federal Ministry of the Economy and Climate Protection , Ursula Borak, is part of Morocco’s continued international efforts aimed at strengthening foreign direct investment (FDI) in the Kingdom.
Speaking on this occasion, the Director General of AMDIE, Ali Seddiki, presented Morocco as a world-class hub for sustainable investments and trade, highlighting the stability of its environment, its quality infrastructure and ecosystems. global markets it houses, as well as its rapid access to a market of 2.5 billion consumers.
It also highlighted the youth of its human capital, its leadership in the energy transition and investment opportunities in key sectors such as the automobile industry, aeronautics and hydrogen.
Furthermore, Mr. Seddiki indicated that concrete projects are already under development and that promising partnerships have been established with German companies, thus illustrating the concrete and immediate impact of the Roadshow initiative on strengthening economic relations between Morocco and Germany.
For her part, Ms. Borak highlighted the success of the Moroccan Economic Roadshow, which visited several emblematic cities such as Berlin, Wolfsburg, Hanover and Munich, affirming that Morocco is a key economic partner for Germany in terms of commercial exchanges.
In this regard, she specified that these trade reached nearly 6 billion euros the previous year, thus making Germany the eighth export market and the seventh import market for Morocco. This demonstrates the strengthening of commercial ties between the two countries on a variety of products, added the German official.
Ms. Borak also noted that German investments in Morocco, particularly in key sectors such as automobiles, reflect the mutual trust between the two nations. And to ensure the continued support of his ministry for export and investment initiatives, aimed at consolidating economic and commercial ties between Germany and Morocco.
Furthermore, she highlighted the joint commitment in strategic areas such as energy transition and hydrogen cooperation, thus opening new prospects for collaboration in the field of green technologies between the two countries.
The vice-president of the General Confederation of Moroccan Enterprises (CGEM), Mehdi Tazi, for his part, highlighted the significant progress in several key areas in Morocco, notably infrastructure, the qualification of human resources, as well as development. strategic sectors such as automobiles and aeronautics.
This progress, including the development of the green hydrogen sector, has highlighted the robustness of the Moroccan economic ecosystem, he added, noting the importance given by European operators, in particular German, to this emerging theme.
Mr. Tazi also said he was convinced that these advances will encourage German companies to invest in Morocco, while expressing the hope that Moroccan companies will also seize investment opportunities in Europe.
He also highlighted the CGEM’s commitment to German businessmen, affirming that the private organization plays a crucial role in promoting Morocco on the international stage.
As a private operator, CGEM offers a unique perspective, thus fostering close ties with German private operators, based on a common vision and shared private sector expertise.
For his part, the Director General of Investment and Business Climate at the ministry, Ghali Skalli presented the Kingdom’s assets to German investors, in particular the competitiveness of its industrial ecosystems, the quality of its human capital, its decarbonization potential. , as well as the continued improvement of its business climate.
“Morocco represents a reliable, competitive and stable platform with a highly qualified workforce for attracting German investments to the Kingdom,” added Mr. Skalli.
He also considered that relations between Morocco and Germany can be further strengthened, although they are excellent. Mr. Skalli then invited German operators to take advantage of this Momentum and seize the numerous investment opportunities in the Kingdom.
The choice of Munich as the venue for this conference, which brought together more than 200 participants among German and Moroccan businessmen residing in Germany, can be explained according to the organizers by its status as the capital of Bavaria and its central role in the German economy.
After Spain at the end of January, the 2024 tour to promote the Morocco destination to foreign investors and principals continued in Germany as part of a Roadshow organized from April 22 to 25 by AMDIE, in partnership with the Moroccan Embassy in Germany.
This Roadshow takes place in a particular context marked by the launch of the “Morocco Offer”, and the realization of several strategic investment agreements in the electric battery sector aimed at the emergence of a national green automobile ecosystem, which could be consolidated with leading German operators.
The tour was marked by meetings with German decision-makers, investors and institutional representatives, as well as visits to sites belonging to the largest German industrial companies in the fields of electrical, electronic technologies and industrial automation.