Journey Acquires Dimension Studio to Pioneer Next Generation of Immersive Experiences
A leading global design and innovation studio, Journey, has finalized the acquisition of Dimension Studio, a UK-based creative technology firm specializing in virtual production. This strategic move positions Journey to redefine design across multiple platforms and deliver enhanced value to both audiences and partners.
Expanding the Boundaries of Experience Design
The acquisition marks a pivotal step in Journey’s ambition to reimagine design across mediums, according to a company release. Journey, known for its work on projects like immersive storytelling at the Empire State Building, a reimagining of opera in The Adventures of Kavalier & Clay, enhanced visitor engagement at Sphere, and the future urban destination of Qiddiya, aims to reshape how people, brands, and culture connect.
Dimension Studio’s expertise in end-to-end virtual production, making it a natural fit for Journey.
Dimension operates at the intersection of real-time technologies, production, and artificial intelligence (AI), offering speed, flexibility, and high-quality visuals for content creation. As a leader in Unreal engine-powered, AI-enabled animation, the studio accelerates production through rapid iteration, virtual environments, and seamless collaboration. It also provides real-time tools for concerts, live brand experiences (LBE), and multi-venue activations, enabling creative teams to visualize, plan, and execute top-tier events.
A client Roster of Industry Giants
Based in London with international operations, Dimension Studio has collaborated with major studios including Disney, Netflix, amazon, Apple TV+, and Sony Pictures. Recent projects include work on Amazon’s Those About To Die, Apple TV+’s Masters of the Air, Robert Zemeckis’ Here, Universal Pictures’ Wicked parts 1 and 2, and Taika Waititi’s Time bandits. The Dimension Live team has also delivered projects for artists like Röyksopp and Floating Points, and for major events such as the Glastonbury Festival.
Industry Leaders Weigh In
“At Journey, we believe the future of design belongs to those who can bridge imagination, storytelling, and technology,” stated Andrew Zimmerman, CEO of Journey.”Dimension embodies that philosophy wholly. Together, we’re not just creating new forms of content; we’re inventing new ways for people to experience the world.”
Steve Jelley, Dimension co-founder and co-CEO, added, “Dimension is a trusted partner and co-producer for filmmakers everywhere, helping them to embrace the creative potential of Real-time, virtual and AI production technologies. It provides opportunities for everyone to expand those partnerships to deliver amazing experiences in any medium.”
Simon Windsor, co-founder and co-CEO at Dimension Studio, emphasized the cultural alignment, saying, “This partnership is as much about people as it is indeed about virtual production and technology.Journey’s design-led ethos aligns perfectly with our culture of creative experimentation and production innovation. Together, we can empower clients and visionary creators to tell stories in ways the world has never seen.”
Financial Backing and Future Outlook
The transaction was facilitated by private equity firm Growth Catalyst Partners (GCP), which invests in tech-enabled creative businesses. Journey has also secured a new lending relationship with Eldridge, an asset management and insurance holding company.
James O’Callaghan, managing director at Growth Catalyst Partners, noted, “Dimension becoming part of Journey marks an exciting next chapter of growth for the platform-bringing together two world-class creative organizations that share a vision for the future of immersive content, creative technology and digital storytelling. This partnership helps create a true end-to-end multidimensional experience studio with the ability to blend strategic thinking with deep creative and technical expertise to deliver solutions across multiple industry sectors and mediums.”
Last month, Journey shared insights into how brands can craft deeper connections with their audiences by creating interconnected worlds of experiences, further solidifying its position as a thought leader in the evolving landscape of immersive design.
