In order to successfully promote tourism development projects in the southern region, the Ministry of Culture, Sports and Tourism (Minister Yoo In-chon, hereinafter referred to as the Ministry of Culture, Sports and Tourism) organized the ‘Southern Metropolitan Region’, which unites five metropolitan cities and provinces, including Busan Metropolitan City, Ulsan Metropolitan City, Gyeongsangnam-do, Jeollanam-do, and Gwangju Metropolitan City, and their affiliated tourism organizations. The ‘Tourism Development Integrated Council’ will be launched and officially launched on Monday, October 14th. The launch ceremony will be held at the Jinju Small and Medium Venture Business Corporation, and Second Vice Minister Jang Mi-ran will attend the event to encourage local governments and tourism officials.
At this launch ceremony, an expert discussion forum (forum) will be held following official events such as vision announcements for each city and province, and Vice Minister Jang Mi-ran, local governments, and Regional Tourism Foundation (RTO) officials will discuss tourism development projects in the southern region such as the K-Entrepreneurship Center and Jisoo Rich Village. Visit the site.
Since 2000, the Ministry of Culture, Sports and Tourism has been promoting a regional tourism development project that discovers unique tourism resources for each region and connects related projects in two or more cities and provinces. began in earnest this year.
The project goal is to ‘create a travel destination for one more day’ in the southern region, and the project period is from 2024 to 2033, with a total project cost of 3.064 trillion won invested in 142 projects (109 development projects and 33 promotion projects). It happens.
With the launch of this integrated consultative body, the Ministry of Culture, Sports and Tourism expects high business results by providing a driving force to effectively promote collaboration projects in the southern region, such as establishing a new tourism development system for traveling to the southern region by connecting regions.
The Ministry of Culture, Sports and Tourism, together with related ministries and 17 cities and provinces, is running a national domestic travel campaign from October to December, ‘Autumn Travel to Every Corner of Korea’, to encourage more people to visit more regions and stay in those regions for at least one more day. is being promoted. Vice Minister Jang Mi-ran also plans to visit the ‘Namgang Yudeung Festival’, one of the ‘100 Fall Festival Trips’, to inspect the site and promote the campaign.
Vice Minister Jang Mi-ran said, “It is significant that various entities in the southern region’s metropolitan tourism development project have put their heads together and established a permanent cooperation system to solve common issues.” He added, “The Ministry of Culture, Sports and Tourism is committed to ensuring that the southern region leads future tourism in Korea and promotes metropolitan tourism.” “We will actively support it so that it can grow into a center of .”
Meanwhile, the Ministry of Culture, Sports and Tourism held the ‘National Tourism Strategy Meeting Expanded Coordination Meeting (hereinafter referred to as the Expanded Coordination Meeting)’ at the Seoul Government Complex at 10 a.m. on September 25 (Wednesday), presided over by Minister Yoo In-chon, and discussed the ‘Expanded Coordination Meeting’ jointly prepared by relevant ministries and 17 cities and provinces. In the fourth quarter of 2024, a plan to revitalize domestic tourism was announced, ‘Autumn Travel to Every Corner of Korea’. Officials from related ministries and 17 cities and local governments also participated on site or via video conference.
At the last meeting, the ‘Loan Minister Coordination Meeting’ chaired by the Vice Minister was upgraded to a meeting chaired by the Minister in order to prepare the agenda for the ‘National Tourism Strategy Meeting’ and consult with ministries. This reflects the government’s recognition that tourism revitalization must be supported together.
At the ‘Expanded Coordination Meeting’, measures to revitalize domestic tourism in the fourth quarter were announced, and subsequently, ways to innovate key tasks such as transportation, lodging, and tourism content were explored based on cooperation between ministries and local governments to strengthen the competitiveness of local tourism. Participants discussed ways to help foreign tourists easily and conveniently use public transportation, effective management of the lodging industry in relation to the expansion of high-quality local lodging, and ways to institutionalize urban lodging businesses for domestic residents. They also looked at local tourism content challenges. The main contents and achievements of the 10th Korea-China-Japan Tourism Ministers’ Meeting (September 10-11) held in Kobe, Japan were also shared.
Economy Queen Reporter Kim Jeong-hyeon
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