As the New Year unfolds, the cherished tradition of sending greeting cards remains vibrant in France, with over 80% of the population expressing a fondness for receiving thes tangible tokens of goodwill. Despite the rise of digital messaging, the classic paper card continues to hold a special place in the hearts of many, reflecting a desire for personal connection in an increasingly virtual world. The greeting card market is thriving, showcasing a blend of nostalgia and modernity as people embrace this time-honored custom to convey their best wishes for 2025.In an age dominated by digital communication, the traditional greeting card is making a surprising comeback, with over 30 million cards sold annually during the holiday season.A 24-year-old graphic designer exemplifies this trend by handcrafting personalized cards for her family and friends, emphasizing the emotional connection that a handwritten note fosters. “receiving my little letter means more than a midnight text,” she shares, highlighting the enduring appeal of tangible greetings. While 3D designs are gaining popularity, the classic card remains a cherished choice, with a reminder that all cards should be sent by January 31 to keep the tradition alive.as the holiday season approaches, the tradition of sending greeting cards is experiencing a renaissance, blending modern aesthetics with classic designs. This year, many are opting for personalized cards that reflect individual styles and sentiments, making each message unique. The resurgence of this heartfelt practice not only fosters connections among friends and family but also supports local artisans and businesses. With a variety of options available,from handmade creations to digital designs,the art of card-giving is evolving,ensuring that the spirit of the season is celebrated in a meaningful way.
Q&A with Time.news Editor and Greeting Card Expert
Q: As we enter the New Year, how relevant do you think the tradition of sending greeting cards remains in France?
Expert: The tradition of sending greeting cards is not just alive, but thriving. Recent studies show that over 80% of the French population enjoys receiving these tangible tokens of goodwill. Despite the rise of digital messaging, the classic greeting card still holds a meaningful emotional value, offering a personal connection that digital forms often lack.
Q: What do you attribute to the recent resurgence in the greeting card market?
Expert: There’s a captivating blend of nostalgia and modernity at play. The market has seen over 30 million cards sold annually during the holiday season. People are seeking more meaningful interactions, and beautifully designed, personalized cards fit perfectly into that need for connectedness in a digital age. This demand empowers local artisans and businesses, promoting creative expression within the community.
Q: Can you share any insights on the changing preferences for card designs?
Expert: Absolutely! While 3D designs are gaining traction, the classic card remains a favorite. This year, many individuals are opting for personalized cards that reflect their unique styles and sentiments. Handcrafted cards, like those from a 24-year-old graphic designer who creates for her family and friends, emphasize the emotional connection that handwritten notes foster. As she put it,“Receiving my little letter means more than a midnight text.”
Q: How do you think the tradition of sending greeting cards impacts relationships among family and friends?
Expert: Sending a physical card creates a deeper bond. It shows thoughtfulness and effort, which digital communication often lacks. The act of choosing or crafting a card allows individuals to express their feelings in a tangible way, making it special. This resurgence not onyl fosters connections but also reinforces the value of thoughtful communication in our increasingly virtual world.
Q: What practical advice would you give to someone wanting to engage in this tradition?
Expert: for anyone looking to keep this cherished tradition alive, I’d suggest considering the personal touch—handwritten messages, unique designs, and even collaborating with local artisans for bespoke cards. Remember that all cards should ideally be sent by January 31 to maintain the spirit of the season. Embracing a variety of options, whether handmade or digital, enhances the experience and ensures that each greeting is meaningful.
Q: Looking forward, how do you see the future of greeting cards evolving?
Expert: The evolution of card-giving will likely continue to blend traditional practices with new technologies. As people seek personalized and meaningful expressions of care, we may see further innovations in card designs and formats, such as augmented reality features or digital experiences that complement physical cards. The key will be maintaining the core value of connection, ensuring that nonetheless of the medium, the message resonates.