LE SSERAFIM, the popular five-member girl group, recently showcased their talent at the “Shining! Japan record Award,” where they received a special international music award. Their hit track “CRAZY,” from their fourth mini album, has impressively maintained a spot on the US Billboard chart for 12 consecutive weeks.During the event, the group performed the Japanese version of “CRAZY,” captivating the audience wiht their dynamic stage presence and stylish outfits. Member kazuha expressed gratitude for the global recognition of their music, while SAKURA highlighted the song’s relatable “otaku” lyrics. The performance also paid tribute to victims of a recent tragedy, demonstrating the group’s sensitivity and connection to their audience.
Q&A with Music Expert on LE SSERAFIM’s Triumph at the Shining! Japan Record Award
Time.news Editor: Thank you for joining us today to discuss the remarkable achievements of LE SSERAFIM. Their performance at the “Shining! Japan Record Award,” where they received a special international music award, has certainly made headlines. What do you think this recognition means for the group, especially considering their ongoing success on the US Billboard chart?
Music Expert: LE SSERAFIM’s award at the Shining! Japan Record Award is a important milestone that reflects not only their hard work but also the growing influence of K-pop on the global music scene. Maintaining a spot on the US Billboard chart for 12 consecutive weeks is impressive, showcasing their wide appeal and the strong connection they’ve forged with audiences beyond South Korea.
Time.news Editor: Speaking of audience connection, their performance of the Japanese version of “CRAZY” was pivotal at the event. How did they manage to captivate their audience, in your opinion?
Music Expert: Their dynamic stage presence and stylish outfits undoubtedly played a crucial role. Moreover, member Kazuha’s expression of gratitude for global recognition highlighted their authenticity and humble approach. It creates a relatable image that fans appreciate. The choice of “otaku” lyrics in the song resonated well with a Japanese audience, demonstrating their ability to adapt and connect culturally, which is essential in the music industry today.
time.news Editor: That’s an engaging point about cultural adaptation. it truly seems that relatability was a recurring theme during their performance. Sakura’s mention of the “otaku” lyrics speaks volumes about how they’re engaging with their audience on a deeper level.How important is this for K-pop groups, especially when trying to penetrate various international markets?
Music Expert: It’s crucial. In today’s global market, music is not just about sound; it’s about connecting with listeners emotionally and culturally.K-pop groups like LE SSERAFIM that successfully navigate these connections tend to perform better abroad. It requires understanding and incorporating local sentiments into their music and performances, which LE SSERAFIM has done effectively by blending universal themes with specific cultural references.
Time.news Editor: Their tribute to the victims of a recent tragedy during the performance also underscores a sense of obligation. How does this awareness impact their image as artists?
Music Expert: Acknowledging such sensitive matters demonstrates maturity and social awareness, setting them apart from their peers. It creates a strong bond with their audience, showing that they care about their fanbase beyond just entertainment. This sensitivity can enhance their reputation,portraying them as not just entertainers but as artists with a voice that engages with social issues.
Time.news Editor: As K-pop continues to grow, what practical advice would you give to aspiring artists looking to make an impact in the industry?
Music Expert: Aspiring artists should focus on crafting their unique identity while being versatile enough to adapt to different markets. Building a dedicated fanbase that resonates with their music is essential. Engaging authentically with current social topics can further strengthen their connection with the audience.Ultimately, perseverance, adaptability, and a genuine connection with fans are key.
Time.news Editor: Thank you for your insights! It’s clear that LE SSERAFIM’s triumph at the Japan Record Award is not just a win for them, but also a testament to the evolving K-pop landscape and its potential for global influence.