The Governor of Guanajuato, Libya Dennise García Muñoz Ledo, presented the ALIADAS strategy, Universal Women’s Program, which seeks to support Guanajuato residents with economic support, social services, and access to resources in various key areas; one of these benefits is the Pink Card.
ALIADAS, is a comprehensive and transversal strategy of the Government of the State of Guanajuato, designed to support women of all ages, through programs that improve their quality of life, promote their personal and professional development, and strengthen their well-being and security.
This strategy is aimed at women in Guanajuato, prioritizing those in vulnerable situations and benefits mothers, students, entrepreneurs and workers.
ALIADAS has specific programs that are focused on women with needs for employment, health, education, food support, and more.
The ALIADAS strategy integrates 20 main programs in a first stage, organized into 5 key themes.
You might be interested in: Marilyn Cote and others, detained in the next few hours: Prosecutor’s Office
1. Economy:
- People’s Card: Discounts and direct support for women in establishments and businesses. This is a card, different from the Pink Card, and it works based on agreements between the State Government and businesses, in support of the family economy.
- Chamba pa’ la Gente: Job training and support for equipping entrepreneurs.
- Financial You Can Guanajuato: Support and credits to start or strengthen businesses.
- Rose Weekends at ISSEG Pharmacies: with special discounts on products for women starting December 1st.
2. Health and Sports:
- Health Pass: Free care in 10 essential medical services, including mammograms, pap smears and mental health consultations, with a cost of up to 13 thousand pesos.
- Active GTO: Physical and recreational activity for women, facilitating Zumba and yoga classes in public places.
- Breastfeeding and Milk Bank: support for nursing mothers, with adequate spaces, personalized assistance, and educational resources. In addition, the promotion and collection of breast milk to help babies who need it most, especially in intensive care.
3. Education:
- Finish your Primary, Secondary and High School: Support to complete your studies.
- Homework Club: support to carry out homework for your daughters and sons.
4. Live without violence:
- Psycho-emotional care and legal advice for women victims of violence.
- Guidance and care, psychological and legal support.
5. Be careful:
- Kit for your Baby: Package of essential items for newborns.
- Guanajuato Food Assistance: Food programme with delivery of pantries.
- See Well Program: consultations and rehabilitation for women with blindness or low vision, for a more independent life.
The main benefits of these programs are economic well-being, comprehensive health, empowerment, reduction of inequalities and personalized attention.
Now, women will have direct support, financing and job training to generate sustainable income; In terms of health, they will have free access to essential medical services for women and their families; In addition, empowerment is promoted, with education, jobs and tools to start or strengthen businesses.
This strategy also makes it possible to reduce inequalities, with programs focused on the most vulnerable women, promoting equity and social justice. The attention will be personalized and without intermediaries, through the registration and monitoring of requests on the official Aliadas portal.
You might be interested in: Durazo meets the population of Mayo with housing, road and scholarship actions
Pre-registration opens for the first stage of the Pink Card
The Pink Card, direct economic support from the State Government, aimed at Guanajuato mothers, and which is a fundamental part of the ALLIED strategy.
This is a bimonthly support of one thousand pesos, which represents an annual amount of 6 thousand pesos.
This will be a progressive programme that will expand over time to reach more women.
The first stage will begin in 2025 and will be accessible to women mothers between 25 and 45 years old and residents of Guanajuato. The requirement is to have a voter credential (INE) with domicile in the State.
The beneficiaries will have this financial support directly, as help to cover essential expenses and improve family well-being.
To process it you have to access the official portal www.somosaliadas.com, complete the pre-registration by filling out personal information (name, surname, municipality, email) and save the folio that will be generated to follow up on the request.
Subsequently, applicants must wait for contact from the People’s Government to receive information about the delivery of support.
The People’s Government will also have promoters from the Secretariat of the New Beginning with the mission of reaching out to women to help them register for the programs.
The ALIADAS strategy represents a significant step towards gender equity and comprehensive well-being in Guanajuato; is an example of how the People’s Government prioritizes women, recognizing their essential role in the development of their communities and families.
The comprehensive approach and diversity of support guarantee that each woman finds in ALIADAS a valuable resource to improve her life, dream big and actively contribute to the growth of Guanajuato.
You might be interested in: Tere Jiménez endorses willingness to work in coordination with the National Guard
13 agencies and entities of the State Government participate, including Health, SEG, State DIF, CODE, IMUG, Human Rights, INAEBA, Youth, Government, Nuevo Comienzo, State Commission for Comprehensive Attention to Victims, among others.
Rosario Corona, head of the Secretariat of the New Beginning, was present at this presentation; Jorge Jiménez Lona, Secretary of the Government of the State of Guanajuato; Adrián Hernández Alejandri, Municipal President of Dolores Hidalgo, CIN; holders of state agencies; local and federal legislators.
leo
Related
How does the Pink Card initiative under the ALIADAS strategy aim to improve the financial stability of mothers?
Interview between Time.news Editor and Expert on ALIADAS Strategy
Editor: Welcome to the Time.news interview segment, where we discuss pivotal initiatives that shape our communities. Today, we’re focusing on the ALIADAS strategy introduced by Governor Libia Dennise García Muñoz Ledo in Guanajuato. Joining us is Dr. Mariana López, a social policy expert with years of experience in women’s empowerment programs. Thank you for being here, Dr. López!
Dr. López: Thank you for having me! I’m excited to discuss this important initiative.
Editor: Let’s start with the core aim of the ALIADAS strategy. It sounds like a comprehensive approach to supporting women in Guanajuato. Can you explain what makes this strategy so significant for women, especially those in vulnerable situations?
Dr. López: Absolutely. The ALIADAS strategy is not just a policy; it’s a lifeline for women across different strata of society. By focusing on vulnerable groups—mothers, students, workers, and entrepreneurs—it recognizes the unique challenges they face. The integration of economic support, health services, education, and safety measures in one cohesive program maximizes the impact on women’s lives. It’s about creating a holistic environment that promotes well-being and empowerment.
Editor: I see that the strategy revolves around five key themes. Which of these themes do you believe will have the most immediate impact, and why?
Dr. López: While all themes are crucial, I believe the ‘Economy’ theme will have the most immediate impact. Initiatives like the People’s Card provide direct financial relief and support women entrepreneurs through job training and funding. Economic independence is foundational; when women have financial stability, it positively affects other areas of their lives, including health and education.
Editor: The Pink Card is a significant component of this strategy—representing direct economic support of one thousand pesos bimonthly for mothers. How do you think this will influence the daily lives of these women?
Dr. López: The Pink Card is a game-changer. For many mothers, an additional income of six thousand pesos a year can help cover essential expenses—be it food, healthcare, or education for their children. This financial assistance empowers mothers, allowing them to focus on their family’s well-being and potentially invest in their own development.
Editor: The ALIADAS program also includes health initiatives like the Health Pass for free medical services. In your view, how crucial is access to healthcare in the broader context of women’s empowerment?
Dr. López: Access to healthcare is fundamental. Women often prioritize their families’ health over their own, leading to neglect of personal health needs. Programs like Health Pass ensure women have access to vital services, which not only improves individual health but has a ripple effect in families and communities. Healthier women contribute to healthier families, and this enhances overall community well-being.
Editor: I understand that personalized attention is a significant aspect of this initiative. How does the ALIADAS strategy plan to ensure that no woman is left behind in accessing these services?
Dr. López: The strategy emphasizes personalized attention through the official Aliadas portal. This approach allows for direct registration and monitoring of requests, eliminating bureaucratic hurdles. It’s essential that women feel supported throughout the application process and have a straightforward way to access services tailored to their specific needs.
Editor: Lastly, as we look toward the future, what impact do you foresee this initiative having on gender equality in Guanajuato?
Dr. López: I anticipate a profound impact. By targeting economic empowerment, health, education, and safety, ALIADAS has the potential to significantly reduce gender inequalities. As women become more empowered, it paves the way for broader societal change, challenging traditional gender roles and fostering a culture of equality. The long-term vision is of a society where women can thrive in all aspects of life, contributing to stronger communities as a result.
Editor: Thank you, Dr. López, for your valuable insights on the ALIADAS strategy. It’s inspiring to see a governmental initiative focused on lifting women and addressing their diverse needs. We hope to see positive outcomes from this crucial program.
Dr. López: Thank you for the opportunity to discuss this vital initiative. I look forward to seeing how it unfolds and supports the women of Guanajuato.