LinkedIn, the largest business social network in the world, announced today (Monday) the signing of an agreement to acquire Uribi, the Israeli start-up that develops technology for analyzing marketing information. The acquisition will accelerate LinkedIn’s innovation in the field of marketing measurement technology, and help its customers reach their target audiences on a large scale. Following the acquisition, LinkedIn will open its first center in Israel.
Uribe, founded in 2016 by Iris Shore, helps companies optimize marketing campaigns. The company’s technology provides advanced insights into the marketing channels and messages that companies use. By integrating Uribe technology into LinkedIn’s marketing platform, customers will be able to maximize their return on investment (ROI) in marketing strategies.
As part of the agreement, LinkedIn will open a new center in Tel Aviv, thereby expanding its international presence and the value it offers to its users and customers.
Tomer Cohen, Chief Product Officer at LinkedIn: “LinkedIn currently has more than 810 million users and more than 57 million global businesses. Our customers and partners use the LinkedIn platform to build their brands, connect with business target audiences, and grow their businesses. We focus on helping our customers “From marketers to recruiters, to produce applicable insights through which they will make smarter decisions and better business results. Uribi’s team brings with them analytical expertise that will help us upgrade the marketing capabilities in the various products and services that LinkedIn provides.
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Iris Shore, founder and CEO of Uribi: “Our technology enables companies to get maximum value from their advertising strategies. Customers can easily measure conversions from a site through automated tagging and code-free technology, and build more effective audiences. We are excited about expanding access to our technology, with the goal of helping more customers reach their audiences and improve the ROI on their marketing investment. “