2024-03-23 06:48:46
New Delhi: Holi festival is about to come in the country. Its preparations are going on rapidly. There has been a huge jump in the sale of liquor before Holi. People are purchasing it extensively. During this period, India has emerged as a rapidly growing market for Scotland’s leading whiskey company William Grant & Sons. The company also produces premium whiskey brands such as Glenfiddich, Monkey Shoulder, Balvenie and Hendricks Gin. The company’s sales in India have increased more than three times in the last 4 years. Although sales in India are still low compared to developed markets like the US, Europe and China, India has seen the fastest growth among major markets. India has become one of its fastest growing markets.
Demand increased even in small cities
The demand for premium whiskey is not limited to big cities only, but is also increasing in small towns. To meet this growing demand, William Grant & Sons is expanding its presence in India by launching new products and enhancing marketing efforts. The company views India’s stable political environment and growing economy as key factors for its success in the market. Despite competition from local Indian whiskey brands, the company is optimistic about the continued growth in demand for premium whiskey, benefiting all brands.
continuously increasing sales
According to the company, the business has increased three times as compared to the Corona period 2019. Due to this the country’s revenue has also increased. This jump in sales has come between 2019 and 2023. Its sales are likely to increase further in the coming days.