2023-12-23 10:38:00
Successful Marketing Campaign for Long-term Rental Housing Projects in Ramat Gan
A recent marketing campaign for long-term rental housing projects in Ramat Gan has proven to be a success. Despite previous difficulties in attracting entrepreneurs to such projects, the Azar Gardens in Ramat Gan has seen a significant level of interest from potential renters.
The marketing of the Parshkovsky project in Azar Gardens has garnered attention due to the attractive terms offered to winners. Half of the apartments in the project will be rented at controlled, discounted rates, while the other half will be rented at market prices. In return, the winners receive half of the land for free and also have the option to sell the apartments after 20 years.
However, upon closer inspection, it becomes clear that the controlled rent is not as affordable as initially portrayed. The rent will range from 70-82 NIS per square meter, plus a holding fee, amounting to a higher rent than neighboring areas. This has raised concerns about whether the project truly provides long-term housing at reasonable prices.
The high rents in the Azar Gardens project have raised eyebrows, especially given that in the surrounding areas, the rents are considerably lower. The developers are building on a new, unique neighborhood, but the high rent is not justified and does not align with the original goal of providing affordable long-term housing.
The project in question will include a total of 195 units, with half designated for reduced rent and the other half rented at market prices. Despite its central location and proximity to various amenities, the high price of the rental units has sparked criticism.
In the broader context, the state has been making efforts to increase the marketing of long-term rental housing projects. However, the high rents may have unintended consequences, as they potentially exclude those who truly need affordable housing.
Overall, while the successful marketing of the Parshkovsky project in Azar Gardens may be a win for the rental apartment company and the state, questions remain about the affordability and accessibility of rental housing for those in need. The issue of providing discounted housing at reasonable prices continues to be a point of contention in the long-term rental market.
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