It is Wednesday, November 20the first event of fashion in GS1named “My fashion is Mexico 360“.
In the panel titled ‘Challenges and opportunities in the fashion industry in Mexico‘, the speakers talked about the evolution of the sector, as a result of the pandemic.
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Para José Pablo Maauadpresident of the National Chamber of the Clothing Industry (CANAIVE), made specific reference to the importance that the industry must take into account, as it is an important factor to remain present, and above all to continue in the market.
It also refers to technology, since as a result of the pandemic due to COVID-19had to make an immediate evolution, to adapt to the needs that the contingency needed, however, physical contact was largely lost, letting in fast fashion brands, leaving quality aside for the price.
For its part, Martha Lazo de la VegaGeneral Director of RBA Groupmentions informal trade as one of the main challenges, and government support to combat it is of utmost importance.
Jorge Castellanos, president of Intermodalmentions as the main competition the new fast fashion brands that have low prices, leaving quality and sustainability aside.
I also talk about the importance of physical interaction in this industry, since it is what creates the connection with the buyer.
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This is why we are seeking to complement the physical experience with the technological one, to make shopping a better experience.
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What role does sustainability play in the future of fashion in Mexico?
Interview: The Future of Fashion in Mexico
Set in a vibrant café adorned with fashion sketches and mood boards, Time.news Editor, Sofia Alcázar, sits down with José Pablo Maauad, President of the National Chamber of the Clothing Industry of Mexico, fresh off the panel discussion at the “My Fashion is Mexico 360” event.
Sofia Alcázar: José Pablo, thank you for joining me today. We just witnessed the launch of “My Fashion is Mexico 360” here in GS1, which is quite the milestone for the industry. What were your main takeaways from the panel discussion on challenges and opportunities in the fashion industry in Mexico?
José Pablo Maauad: Thank you, Sofia. It’s a pleasure to be here. The panel was insightful. One major takeaway was how the pandemic reshaped the landscape of the fashion industry in Mexico. It forced many businesses to innovate, pivot their strategies, and embrace digital transformation. Many traditional brick-and-mortar brands had to enhance their online presence, which has opened new avenues for growth.
Sofia Alcázar: Absolutely! The shift to digital is a common thread we’ve seen across various sectors. Do you think these changes will last in the long term?
José Pablo Maauad: Indeed, I believe many of these adaptations will stick. The pandemic served as a wake-up call that highlighted the importance of agility and resilience in business. Consumers now expect seamless online experiences, and brands that fail to meet these expectations risk being left behind. However, it’s also essential to maintain the essence of the brand and the connection with consumers, which can sometimes be lost in the digital realm.
Sofia Alcázar: That’s a critical point. Balancing innovation with brand authenticity is key. What specific opportunities do you see emerging for fashion brands in Mexico post-pandemic?
José Pablo Maauad: One significant opportunity lies in sustainable fashion. Consumers are becoming increasingly conscious of their purchasing decisions, and brands that prioritize sustainability can differentiate themselves in a crowded market. Additionally, exporting Mexican craftsmanship and heritage is another avenue for growth. Our rich textile history and unique designs can appeal to international markets eager for authenticity.
Sofia Alcázar: Speaking of sustainability, how is the Mexican fashion industry adapting to this growing demand?
José Pablo Maauad: The industry is making strides, with several brands adopting eco-friendly materials and practices. There is also a rise in collaborations between traditional artisans and modern designers, promoting local craftsmanship while being conscious of environmental impacts. Educational initiatives are also crucial; we need to inform both consumers and producers about the benefits of sustainable practices.
Sofia Alcázar: It’s wonderful to hear about those initiatives. Now, what advice would you give to emerging designers facing these challenges?
José Pablo Maauad: I would tell them to remain fearless and adaptable. The fashion world is ever-changing, and staying informed about trends, technologies, and consumer preferences is vital. Building a network and seeking mentorship can also provide invaluable support. Most importantly, stay true to your vision and passion—originality is what sets a designer apart.
Sofia Alcázar: Wise words, José. what do you hope to see in the next five years for the fashion industry in Mexico?
José Pablo Maauad: I envision a robust and diverse fashion ecosystem that celebrates Mexican culture while embracing innovation and sustainability. I hope to see more Mexican brands gaining recognition on global platforms, and I believe with the right support and commitment, that vision can become reality.
Sofia Alcázar: Thank you, José. Your insights are invaluable to understanding the future of fashion in Mexico. Let’s keep an eye on how this industry evolves!
José Pablo Maauad: Thank you for having me, Sofia! I look forward to sharing more about our journey as it unfolds.
As the interview wraps up, the excitement in the air is palpable, and the future of fashion in Mexico appears bright with promise and potential.