McDonald’s Germany has announced the permanent addition of its popular burger, “Der M,” to its menu following a successful promotional run in summer 2024. This burger features two large beef patties sourced entirely from Germany, layered with three slices of cheese, onions, lettuce, pickles, and a cheese sauce, all nestled in a poppy-seed sesame bun. To celebrate its new status, McDonald’s is offering a special coupon through its app, allowing registered users to enjoy “Der M” for just 5 euros until january 19, 2025. Additionally, from January 8 to February 12, 2025, customers can indulge in an exclusive meal that includes “Der M,” Nacho Cheese Snackers, Curly Fries or medium fries, and a soft drink at participating locations.
Time.news Interview: McDonald’s Germany Introduces “der M”
Editor: Today, we’re joined by food industry expert Dr. Lisa Hartmann to discuss the recent announcement from McDonald’s Germany regarding the permanent addition of their popular burger,”Der M.” This burger has been well-received during its promotional run last summer.Dr. hartmann, can you tell us what makes “Der M” special?
Dr. hartmann: Absolutely! ”Der M” features two large beef patties sourced entirely from Germany, which is a significant point considering the growing consumer demand for locally sourced ingredients. Alongside the patties, it includes three slices of cheese, onions, lettuce, pickles, and a creamy cheese sauce, all nestled within a poppy-seed sesame bun. this rich combination not only caters to conventional burger lovers but also incorporates elements that appeal to modern tastes.
Editor: It sounds like McDonald’s is making a strong statement with this burger. What implications do you see in terms of fast food trends and consumer preferences?
Dr. Hartmann: Indeed, this burger reflects a broader trend towards indulgence in fast food offerings. Consumers are increasingly looking for heartier, more fulfilling meals, especially in a post-pandemic world were comfort food is in high demand. The focus on local beef also indicates a shift toward sustainability and clarity in sourcing, which manny diners value today.
editor: Following its successful launch, to celebrate “Der M’s” permanent addition, McDonald’s is offering a special promotion through their app. Could you elaborate on this strategy?
Dr. Hartmann: Promotions like these are smart marketing strategies. By providing a coupon that allows registered users to purchase “Der M” for just 5 euros until January 19, 2025, McDonald’s is encouraging app downloads and user engagement. This not only boosts sales but also deepens customer loyalty by creating a sense of exclusivity and urgency.
Editor: There’s also a special meal deal that runs from January 8 to February 12,2025,including “Der M,” Nacho Cheese Snackers,fries,and a drink. How significant is this offering?
Dr. Hartmann: Launching meal deals is a savvy move, as they create a more attractive value proposition for customers. Bundling products, like “Der M” with snackers and fries, can increase average transaction sizes and enhance customer satisfaction. It encourages customers to try new items that they might not have considered otherwise, perhaps expanding their menu preferences.
Editor: what advice would you give to readers who want to make the most of this McDonald’s promotion?
Dr. Hartmann: I encourage readers to take advantage of the promotional coupon while it lasts. Downloading the McDonald’s app not only provides access to current deals but also gives insights into future offers and menu changes. Additionally, enjoying the exclusive meal deal could be a great way to gather friends or family for a casual dining experience, especially during the winter months when comfort food is most appealing.
Editor: Thank you, Dr. Hartmann, for sharing your insights on McDonald’s new offering. It’s clear that “Der M” is not just another burger; it’s a part of a broader strategy to adapt to changing consumer demands and preferences in the fast-food landscape.