Kosé, a trailblazer in the beauty industry, is revolutionizing the way consumers experience makeup with its cutting-edge mixed Reality Makeup Simulator, which recently garnered the prestigious 2025 CES Innovation Award in the XR Technologies & Accessories category. This innovative technology allows users to explore ultra-realistic makeup applications in real-time, offering a level of detail and color accuracy that conventional augmented reality (AR) cannot match. Launched at the Maison Kosé Ginza flagship store, the simulator has received rave reviews, boasting an notable satisfaction rating of 9.8 from users. As Kosé continues to push the boundaries of beauty technology, it is set to redefine consumer engagement in the cosmetics market, making makeup trials more immersive and personalized than ever before [2[2[2[2][3[3[3[3].
Time.news Interview: Exploring Kosé’s Game-Changing Mixed Reality Makeup Simulator
Editor (E): Welcome, and thank you for joining us to discuss a groundbreaking innovation in the beauty industry—the Mixed Reality Makeup Simulator by Kosé. This technology recently made waves by winning the prestigious 2025 CES Innovation Award in the XR Technologies & Accessories category. We have with us an expert in beauty technology, dr. Sofia Tan, to provide insights into this change.
Expert (E): Thank you for having me. I’m excited to discuss how Kosé is revolutionizing makeup application with their simulators.
E: To start, can you elaborate on what makes Kosé’s Mixed Reality Makeup Simulator stand out from traditional augmented reality tools?
E: absolutely. The Mixed Reality Makeup Simulator utilizes high-speed projection mapping technology to deliver ultra-realistic makeup applications in real-time. Unlike conventional AR experiences, which often struggle with color accuracy and detail, this system provides a level of precision that allows users to visualize makeup like never before. Users can experiment with different looks and shades with an impressive satisfaction rating of 9.8, demonstrating that the technology resonates well with consumers [1].
E: That’s impressive! It sounds like consumer engagement is a meaningful focus for Kosé.How do you think this technology will impact consumer behavior in the cosmetics market?
E: This simulator is a game-changer in creating a more immersive and personalized makeup trial experience. By allowing customers to virtually try on various products in a highly realistic way,brands can engage consumers in a meaningful manner that fosters loyalty and increases sales.The ability to simulate different looks means that shoppers can experiment without the commitment of purchasing products, which is likely to lead to higher confidence when they choose to buy [2].
E: with such a high level of detail and realism, how do you view the potential for integration with existing beauty retail environments?
E: Retailers can leverage this technology to enhance the in-store experience. It can attract customers to flagship stores, as seen with Kosé’s Maison Ginza, and draw attention to brands that prioritize innovative experiences. The high engagement and satisfaction levels can translate into increased foot traffic and ultimately, revenue growth.Moreover, there’s potential for integrating e-commerce, where users could purchase products directly after trying them digitally [3].
E: What advice would you give to brands looking to incorporate technology like Kosé’s Mixed Reality makeup Simulator into their strategies?
E: Brands should focus on the user experience and the quality of the technology they integrate. Starting with a trial implementation to gather user feedback can provide invaluable insights into customer preferences. additionally, maintaining a robust partnership with technology providers is essential to ensure that the simulations remain at the forefront of realism and user engagement.education on how to use the technology effectively can empower consumers to fully appreciate the benefits, creating a win-win scenario for both brands and consumers.
E: Thanks for those insights, Dr. Sofia Tan. It’s clear that Kosé is paving the way for future innovations in the beauty sector. we look forward to seeing how this technology evolves and transforms consumer experiences in makeup application.
E: Thank you for discussing this exciting achievement with us. It’s going to be interesting to see what Kosé will come up with next!