Mondelēz Spain: Leading the Way in Corporate Social Obligation
Mondelēz International, the global snacking giant behind beloved brands like Oreo, Cadbury, and Milka, is making waves with its commitment to social and environmental responsibility. A recent initiative in Spain,the MDLZ Changemakers program,highlights the company’s dedication to making a positive impact on the communities it serves.
In 2024 alone, 170 Mondelēz Spain employees dedicated over 554 hours to various volunteer initiatives, demonstrating a tangible commitment to social good.This program, launched in 2012, serves as a powerful platform for employees to connect with their local communities and contribute to causes they care about.
Environmental Stewardship: Protecting Our Planet
One key area of focus for MDLZ Changemakers is environmental conservation. A collaboration with SEO Birdlife in Madrid saw over 50 Mondelēz employees participate in a day dedicated to combating illegal dumping, promoting sustainability, and caring for the natural environment. This initiative reflects a growing trend among U.S. corporations, with many recognizing the importance of environmental stewardship for long-term business success.
Think of companies like Patagonia, known for its commitment to environmental activism and lasting practices, or Unilever, which has pledged to halve its environmental footprint by 2030. These examples demonstrate that environmental responsibility is no longer just a “nice-to-have” but a core value for many leading businesses.
Social Impact: Empowering Communities
MDLZ Changemakers also champions social inclusion and support for vulnerable groups. Two days of inclusive sports events, organized in partnership with the FDI Foundation and Aprodisa Foundation in Barcelona and the EEC Prodis Foundation in Madrid, provided opportunities for people with intellectual disabilities to engage in physical activity and build social connections.
This focus on inclusivity aligns with the growing movement in the U.S. to create more equitable and accessible communities. Organizations like the Special Olympics and the National Disability Rights Network are working tirelessly to empower individuals with disabilities and promote their full participation in society.
Direct Support: Making a Difference in People’s Lives
Beyond environmental and social initiatives, MDLZ Changemakers also focuses on direct support for vulnerable populations. Employees volunteered at social reception centers, food banks, and schools, providing essential services to those in need.
This hands-on approach resonates with the growing trend of corporate volunteering in the U.S. Companies like starbucks and Microsoft encourage their employees to volunteer their time and skills to local organizations, recognizing the power of collective action to address social challenges.
A Legacy of Giving: Building a Better Future
As Esther Patino, Senior Manager Corporate & Government affairs at Mondelēz International Iberia, aptly stated, “Another year and from its origin in 2009, volunteering occupied a central pillar of our agenda. In addition to supporting the priority needs for the community in which we are integrated, our MDLZ Changemakers program offers our employees the rewarding opportunity to contribute significantly and live experiences that leave their mark. we are very proud of the long journey of our company volunteer and very grateful to our employees who come true, with great doses of passion and commitment.”
The MDLZ Changemakers program exemplifies Mondelēz International’s commitment to creating a positive impact on the world. By empowering employees to volunteer their time and resources, the company is not only making a tangible difference in the lives of others but also fostering a culture of social responsibility within its workforce.
Practical Takeaways for U.S.Readers:
Get involved: Look for opportunities to volunteer in your local community. there are countless organizations that need help,and even a few hours of your time can make a difference.
Support ethical businesses: Choose to support companies that prioritize social and environmental responsibility. Your purchasing decisions can have a real impact.
* Spread the word: Talk to your friends, family, and colleagues about the importance of corporate social responsibility. Together, we can create a more sustainable and equitable future.
Mondelēz Spain’s MDLZ Changemakers program serves as a powerful example for businesses across the globe, demonstrating that corporate social responsibility is not just a buzzword but a vital component of sustainable success. By embracing this philosophy, companies can create a positive impact on their communities, their employees, and the planet.
Leading the Way: Time.News Interviews a Mondelēz Expert on Corporate Social Obligation
Time.news Editor: Thanks for joining us today! Mondelēz international has been making headlines lately for its commitment to social and environmental responsibility. Can you tell us more about the MDLZ Changemakers program in Spain and its impact?
Mondelēz Expert: It’s my pleasure to be here. The MDLZ Changemakers program is a key part of Mondelēz International’s global commitment to creating a better future. launched back in 2012,it’s a platform that empowers our employees in Spain to give back to their communities.
Time.News Editor: That’s fantastic. What are some of the key focuses of the program?
Mondelēz Expert: We address a range of areas, from environmental conservation to social inclusion. For example, in 2024 alone, over 170 employees dedicated over 554 hours to volunteering. A recent partnership with SEO Birdlife saw employees actively combatting illegal dumping in Madrid, promoting a more lasting future.
Time.News Editor: That’s a great example of how corporate social responsibility can make a real difference. The surroundings is a hot-button issue for consumers these days. How is Mondelēz addressing these concerns beyond this program?
Mondelēz Expert: It’s a top priority for us. We are constantly looking for ways to reduce our environmental footprint throughout our operations, from sourcing sustainable ingredients to minimizing waste. We also partner with organizations like WWF to conserve biodiversity and protect crucial ecosystems. We embrace the example of other companies like Patagonia and Unilever, who are truly leading the way in sustainable practices.
Time.News Editor:
You mentioned social inclusion. Can you tell me more about the initiatives aimed at supporting vulnerable groups?
Mondelēz Expert: Absolutely. we believe everyone deserves the prospect to participate fully in society. In collaboration with the FDI Foundation and Aprodisa Foundation in Barcelona and the EEC Prodis Foundation in Madrid we organized inclusive sports events for people with intellectual disabilities. It’s about creating a more equitable and accessible world for everyone.
Time.News Editor:
These are inspiring examples. What advice would you give to other companies looking to implement similar programs?
Mondelēz Expert: Start by empowering your employees. They are your greatest asset! Create a culture where giving back is encouraged and celebrated. Partner with local organizations and communities to identify the most pressing needs. And most importantly, be transparent about your efforts and hold yourselves accountable for making a real difference.
time.News Editor: thank you so much for sharing your insights with us today.It’s clear that Mondelēz International is committed to making a positive impact on the world, and the MDLZ Changemakers program is a shining example of that commitment.
Mondelēz Expert:
It’s been a pleasure. We believe that businesses have a responsibility to do good, and we’re proud to be leading the way.