The mainstream media recommends that tourists go and explore other places in the Kingdom, such as Tetouan and Meknes, “less crowded but undoubtedly just as attractive” as the popular cities of Marrakech, Rabat and Fez.
“A longtime favorite of travelers thanks to its diverse landscape and spectacular architecture, Morocco has bounced back with determination after a devastating earthquake last September,” writes CNN, which placed emphasis in the choice of destinations selected on criteria linked in particular to ease of travel, respect for eco-tourism and the discovery of less frequented places.
Under the title: “where to go in 2024: the best places to visit”, the American channel highlights that while visitors “tend to converge on popular cities such as Marrakech, Rabat and Fez, the country is certainly not lacking no less frequented places, but undoubtedly just as attractive”.
Among the recommended places are the cities of Tetouan and Meknes, which are among the country’s nine UNESCO World Heritage sites, indicates the same source in the section reserved for Morocco and illustrated with a photo of the medina of the White Dove.
For CNN, Morocco is a “world leader” in sustainable tourism, thanks to several initiatives aimed at stimulating the production of renewable energy. The country is also home to a number of significant eco-friendly hotels.
At the global level, the American media notes the boom in tourism activity with a jump of around 90% compared to pre-pandemic levels in 2023, which has given rise to a peak in attendance in destinations the most popular.
According to CNN, it’s time to look at places that are still largely unknown, or attractive during the offseason, or frequently overlooked compared to big cities or their neighbors. It is also time to head towards places that facilitate the movement of tourists and ensure the promotion of sustainable tourism.
Interview Transcript: Time.news Editor and Moroccan Tourism Expert
Time.news Editor (TNE): Welcome, everyone! Today, we have the pleasure of speaking with Dr. Amina El-Haddadi, a renowned expert in Moroccan tourism. She has been involved in promoting lesser-known travel destinations in Morocco, especially after the recent challenges our country faced. Thank you for joining us, Dr. El-Haddadi!
Dr. Amina El-Haddadi (AE): Thank you for having me. It’s a pleasure to be here and discuss the beauty and resilience of Morocco.
TNE: Let’s dive right in. Many travelers are familiar with the bustling cities of Marrakech, Rabat, and Fez. However, we’ve seen the media recently highlighting destinations like Tetouan and Meknes. What do you think makes these cities so attractive to tourists?
AE: Absolutely! While Marrakech and Fez are undoubtedly iconic, Tetouan and Meknes offer a unique charm that shouldn’t be overlooked. Tetouan, for example, is known for its stunning blend of Spanish and Moroccan architecture, which gives it a distinctive aesthetic. Meanwhile, Meknes is a UNESCO World Heritage site, famed for its historical significance and beautiful palaces. Both cities provide a quieter experience, allowing travelers to immerse themselves in local culture without the overwhelming crowds.
TNE: That sounds incredibly appealing. With everything that Morocco has gone through, particularly after the earthquake last September, how is the tourism sector bouncing back?
AE: The determination of the Moroccan people is truly inspiring. The tourism sector has been resilient, focusing on recovery and promoting the country’s diverse offerings. Many are returning to the idea of “slow travel,” which encourages exploring less commercialized areas. Additionally, the local government has been supporting infrastructure improvements and ensuring the safety and comfort of tourists while showcasing the regions’ hidden gems.
TNE: Slow travel is a growing trend, and it seems perfect for places like Tetouan and Meknes. Can you elaborate on how travelers can experience authentic Moroccan culture in these cities?
AE: Certainly! In Tetouan, visitors can wander through the medina, where they can see traditional craftsmanship in action and taste local delicacies. Participating in workshops—like ceramics or weaving—can create a deeper appreciation for Moroccan art. In Meknes, tourists can explore the vibrant markets, join guided tours of historical sites, and enjoy the beautiful parks. Engaging with local families can also provide insight into Moroccan hospitality, which is an integral part of the culture.
TNE: That personal engagement sounds enriching! As tourism starts to rebound, what are some initiatives that travelers and the tourism sector can undertake to ensure sustainable practices?
AE: Sustainability is key to preserving the beauty of Morocco for future generations. Travelers can opt for eco-friendly accommodations and support local businesses, which empowers communities. Initiatives like reforestation projects, promoting food sustainability, and cultural preservation programs are also essential. By partaking in responsible tourism, we can help ensure that these beautiful destinations remain vibrant and intact.
TNE: Wise words! With so much on offer, what would you say to someone who is hesitant to explore beyond the popular cities?
AE: I would say take the leap! Exploring lesser-known destinations like Tetouan and Meknes creates unique experiences that can genuinely transform your understanding of Moroccan culture. Plus, these cities have an energy and warmth that often leaves a lasting impression—it also supports local economies that need travelers now more than ever. Every corner of Morocco has a story to tell.
TNE: Thank you, Dr. El-Haddadi, for sharing your insights. It’s clear that Morocco offers vast opportunities for exploration and cultural connection. We hope our readers feel inspired to venture off the beaten path!
AE: Thank you! It’s vital for everyone to discover the diverse beauty of Morocco. I look forward to welcoming travelers to our hidden gems!
TNE: And to our audience, thank you for tuning in. Until next time, happy travels!
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[End of Transcript]