New Delhi: Reliance Industries is India’s most visible company in media by revenue, profit, market value and social impact in Wiziki News Score Ranking 2024. Wiziki Media reported that Reliance’s visibility in the media is much higher than that of India’s leading FMCG or banking and finance companies. On the news score for the year 2024, Mukesh Ambani‘s company Reliance scored 97.43 out of 100. It was 96.46 in the year 2023, 92.56 in 2022 and 84.9 in 2021. The company continues to remain on the top and its visibility is continuously increasing. wiziki’s News Score is steadfast on the basis of number of news stories, headline presence, reach of publications and number of readers. Reliance has topped the Wiziki News Score annual ranking for the last five years as its inception. In Wiziki ranking, Reliance remained ahead of other companies with a news score of 97.43. This was followed by State Bank of India (89.13), HDFC Bank (86.24), Paytm’s parent company One97 Communications (84.63), ICICI Bank (84.33) and Zomato (82.94).
Mukesh Ambani’s Reliance remained in loss even in the rising market, HDFC Bank benefited the most
how is it decided
Wiziki News Score is a calculation that measures a brand’s media presence in India by considering various factors. These include news count (number of news stories about the brand), headline presence (number of times the brand name appeared in headlines), publication reach (reach of publications covering the brand) and readership (number of publications covering the brand). The score ranges from zero to 100 and is based on monitoring over four million publications.
What strategies has Reliance Industries implemented to achieve high media visibility compared to other major companies?
Interview with media Expert Dr. Anjali Mehta on Reliance Industries’ Dominance in Media Visibility
Editor, Time.news: Welcome, Dr.Mehta! Thank you for joining us today to discuss Reliance Industries and their extraordinary performance in teh Wiziki News Score Ranking 2024.What are your thoughts on Reliance’s phenomenal score of 97.43, which surpasses even major FMCG and banking companies?
Dr. Anjali Mehta: Thank you for having me. Yes,Reliance’s score of 97.43 is remarkable and illustrates not only their prominence in the Indian market but also their effective media strategy.Their ability to stay ahead in a competitive landscape—far surpassing giants like the State Bank of India and HDFC Bank—speaks volumes about their brand visibility and social impact.
Editor, Time.news: Indeed,it’s fascinating! Over the years,we’ve seen a consistent increase in their score—from 84.9 in 2021 to now 97.43 in 2024. What do you think contributes most to this upward trend?
Dr. Anjali Mehta: The increase in Reliance’s news score can be attributed to several key factors. Firstly, their extensive media coverage translates into a high news count. The brand manages to create compelling narratives that resonate with various audiences, ensuring they are frequently mentioned in headlines. Additionally, the reach of publications covering Reliance considerably amplifies their message, allowing them to touch a vast demographic across India.
Editor, Time.news: That makes sense. Wiziki’s algorithm considers elements like headline presence and reach of publications. Given this, what implications does Reliance’s visibility have for other businesses in the sector?
Dr. Anjali Mehta: Reliance’s success serves as a benchmark for others. Companies in the FMCG and banking sectors would be wise to analyze their own media strategies considering Reliance’s approach. High visibility in the press can lead to increased brand trust and customer loyalty, which ultimately drive sales. Other businesses should focus on creating engaging stories and partnerships with media that can expand their audience coverage.
Editor,Time.news: Speaking of partnerships, what role do you think social media plays in enhancing the media presence of companies like Reliance?
Dr. Anjali Mehta: social media is a game-changer. It complements customary media by providing a platform for real-time engagement, enabling companies to respond quickly to news cycles and audience sentiments. Reliance has effectively leveraged platforms to narrate their stories, create buzz around new products or services, and even address public concerns, fostering deeper connections with their audience.
Editor, Time.news: with Reliance leading the way, how should companies measure their media presence and adapt accordingly?
Dr. Anjali Mehta: Companies should regularly monitor their own media presence just like Wiziki does. Conducting audits to understand their news count, analyzing how frequently enough they appear in headlines, and identifying the nature of coverage can provide valuable insights. This data can help companies refine their dialog strategies and boost their visibility over time, ensuring they remain competitive in the evolving market.
Editor, Time.news: Great insights, Dr. Mehta! In closing, what advice would you give to businesses aspiring to improve their media visibility?
Dr. Anjali Mehta: I encourage businesses to invest in storytelling.Craft narratives that highlight their values and impact on society, which can adapt to local and national trends. Engaging visuals and authentic content resonate with audiences today. Moreover, consistent interaction with the media—be it through press releases, events, or social media—will amplify their visibility and ultimately enhance their news score.
Editor, Time.news: Thank you, Dr. Mehta, for sharing your expertise! It certainly highlights how significant media presence is in today’s business landscape, especially when it comes to achieving a standout position like Reliance Industries.
Dr. Anjali Mehta: Thank you for having me! it was a pleasure discussing these important factors in media visibility.