It’s been over two years since Laura Curtis-Moss shampooed. She’s part of the movement no poo [abréviation de l’anglais “no shampoo”], born as a reaction to hair care products. The transition requires perseverance, and a few wild weeks for converts – and their loved ones – before the benefits are felt.
Aged 35, this resident of Edinburgh who works for an association for the defense of the environment had two motivations: to reduce her consumption of plastic, and to treat her dry and irritated scalp. Teleworking allowed her to try the experiment: it was at the beginning of 2020 that she did her last shampoo, before a job interview. Serious things then began. “It was quite excruciating at first, remembers his wife, Rebs Curtis-Moss. She had greasy, dirty hair for several good weeks.”
But Laura held on. Six months later, the observation was convincing: her hair was stronger, softer, “healthier than they had ever been”, she says. Today, she only washes them with hot water, no longer a vinegar rinse from time to time, when she has worked outdoors, to get rid of the smell of wood fires or other scents. His wife, she has not converted, and is content to favor solid shampoo to reduce waste.
But the trend is widely appealing. On Reddit, the forum “No Poo” brings together more than 350,000 members who compare their experiences, share information and help each other in their transition. On TikTok, videos tagged #noshampoo account for 55 million views [57 millions au 21 juillet].
For thick, shiny hair, Pennsylvania elementary school counselor Glenda Folsom swears by a $200 hairbrush [196 euros] for which she patiently saved, and two vigorously beaten egg yolks.
“I let the mixture sit for a few minutes, until it gets a little gross,” explains this 40-year-old woman. She carefully separates the white from the yolks beforehand – otherwise she might end up
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