Tik Tok has grown at an exponential rate since the year 2020. The short video platform -although now the extension has been extended to ten minutes- has become one of the largest content platforms worldwide since the pandemic and continues to boom. And it is that The application is incorporating more and more functions and it has many of the advantages previously used exclusively by competitors such as Instagram. In fact, precisely the application from the Meta company wanted to play the same ballots, including its video display function with ‘Reels’.
If the company from China, formerly known as ‘Musical.ly’, is known for anything, it is for being full of videos that mostly began as ‘playback’: users choose the audio they want to make a video either singing or doing a choreography with a fragment of a few seconds. This is how many of the songs that sound in the disco resonate in dozens of voices during a certain fragment: Tik Tok has that formula. However, things have changed and each consumer’s ‘For you’ is filled with the content that best suits their searches. The algorithms act quickly to bring you any cooking recipe, humor video, interview, etc.
For this reason, perhaps one of the latest news on the platform will not have its audience completely happy. And it is that, as reported the American company ‘Bloomberg’, “Tik Tok is limiting the number of songs that its users can use to assess how much they value the music in their videos.” The platform itself, says this article, has announced that it is a measure that “only affects certain music and it’s a scheduled job as they analyze how sounds are accessed and added to videos, as well as looking for improve the Sound Library and make it more extensive”.
And it is necessary to take into account that the success of many of the songs that are known worldwide and occupy number one on the lists is due to their extension on social networks. The use of a catchy chorus or verse and the creation of a twenty-second video with choreography included invites users to make the song their own and even create their own ‘trend’.