2024-03-23 09:00:00
The Finnish company published a mysterious message on X (formerly Twitter) this week, announcing the return of an “icon” next May.
Nokia’s birthday will take place next May. For the occasion, the Finnish company created in 1865 intends to surprise its early fans. HMD Global, which now manufactures Nokia phones, is preparing to resurrect one of the famous brand’s old models next May. On its X account (formerly Twitter), the Finnish firm created a surprise by announcing the return of a “icon”. The post contains the image of a yellow phone in 8-bit version. A page web has also appeared to announce the return of a cult phone, but which one?
Nothing has been made official, but there are many clues to identify the model that will make its return. The date already. The day of publication corresponds to the launch day of the Nokia 3210, March 18, 1999. Then the design. Its shape is reminiscent of the 3310’s cousin. And as it is in old pots that the best soups are made, HMD Global is not new to this. The manufacturer does not hesitate to relaunch phones from time to time to maintain its loyal fan base. In 2017, the Nokia 3310 made a comeback, as the company specialized in smartphones to meet consumer demand.
Symbol of a generation
With more than 160 million units sold, the Nokia 3210 was one of the best-selling phone models in the world. With its innovative design for the time and its games, including Snake, this model marked an entire generation. Despite everything, it’s a safe bet that the new 3210 marketed by HMD will not be identical to the one from 1999. Generally, when the company resurrects an old Nokia phone, it is a modernized version allowing access to essential features in the digital age.
HMD Global’s announcement comes at a key time. The company, which has the exclusive right to produce phones under the Nokia brand until 2026, is seeking to make the most of its license. This operation therefore aims for the company to make itself known thanks to the buzz created and is part of its strategy of mixing nostalgia and innovation. It remains to be seen whether this new vintage model will be able to capture the essence of its predecessor while adapting to the requirements of current smartphones.
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