Running competitions, badminton classes, etc.
Strengthening exchanges between key local personnel and local residents
Diversify business and target markets with localization strategy ↑
Recently strengthened local ESG management
OCI Holdings announced on the 7th that it had built friendships with key local political figures and local residents through sports activities in Sarawak State, Malaysia, a production base for solar polysilicon.
Running competitions and badminton classes were held locally. In particular, while global management uncertainty remains due to the impact of the US presidential election and China tariff policy in the second half of this year, the solar energy industry chasm (temporary slowdown in demand) is being achieved through strengthening community ties at local bases and ESG (environmental, social, and governance) management activities. ), demonstrating the will to break through head-on.
Lee Yong-dae, a gold medalist from the national badminton team (Lee Yong-dae Badminton Development Association), also participated in this activity and received a great response. A one-day badminton class was held at the University Putra Malaysia (UPM) Bintulu Campus for the purpose of fostering local badminton talent and improving the health of local residents.
30 youth players recommended by the Bintulu Badminton Association participated in Lee Yong-dae’s Badmincon one-day class and had time to learn basic posture and situational response know-how such as serve, smash, forehand step, and service return. After the youth player training, we had a lively and enjoyable time playing a friendly game with local residents. It is said that the gymnasium was filled with heat as more than 300 people gathered at the site of Lee Yong-dae’s visit.
Badminton is a sport that is so popular that it is considered a ‘national sport’ in Southeast Asia, including Malaysia, Indonesia, Thailand, and India. This is why OCI Holdings put a lot of effort into recruiting Lee Yong-dae. Lee Yong-dae is a leading Korean badminton star who won a gold medal in mixed doubles at the 2008 Beijing Olympics and a bronze medal in men’s doubles at the 2012 London Olympics. In 2015, he also worked in Indonesia, which is adjacent to Sarawak. At the Paris Olympics, he served as a badminton commentator and gave generous support to juniors.
Following the badminton event, OCI Holdings also participated as a co-host in the large-scale running event ‘Kuching Green Run 2024’ held in Kuching, Sarawak. Kuching Green Run 2024 was held as an eco-friendly cultural event held for the first time in Malaysia to raise awareness of sustainable new and renewable energy and climate protection in the local community. Hosted by Green Generation, a local social enterprise, OCI Holdings, Kuching North City Hall (DBKU, Dewan Bandaraya Kuching Utara), Sarawak Economic Development Corporation Energy (SEDC), etc. participated as organizers, and the state-owned oil company Petronas and China Transportation Construction participated as sponsors.
At the opening ceremony, about 20 key local figures, including OCI Holdings Chairman Lee Woo-hyun and OCI Malaysia Corporation Chairman Choi Sung-gil, Sarawak Economic Development Corporation Chairman Tan Sri Datuk Amar Abdul Aziz Husain, Sarawak Deputy Minister of Tourism Datuk Sebastian Ting Yew, etc. This was attended.
Woohyun Lee, Chairman of OCI Holdings, said, “I find it very meaningful to be able to raise awareness of healthy life and communicate with local residents through sports,” and added, “OCI M will continue to be a leading company leading the development of Sarawak, Malaysia, through cultural events and scholarships. “We will carry out various activities,” he said.
In fact, OCI M, the Malaysian subsidiary of OCI Holdings, has been carrying out various ESG activities locally. On the 30th of last month, we donated a medical ultrasound machine to Sarawak General Hospital together with SABATI, a non-profit charity led by leading local figures.
Efforts to integrate with overseas base communities continued domestically as well. In August of this year, a special lecture on Malaysian culture and history was held for executives and employees at the company’s headquarters in Jung-gu, Seoul. Professor Ummi Hani Binti Abu Hassan and Professor Dong-Hoon Kim of the Department of Malay and Indonesian Language at Hankuk University of Foreign Studies gave a lecture to about 100 executives and employees. As OCI Holdings’ global base is Malaysia, Korean employees are said to be devoting themselves to studying Malaysia.
Although Malaysia is religiously a Muslim country, it is a multicultural country comprised of various ethnic groups, including Malays 57.9%, Chinese 22.6%, and Indians 6.6%. Malaysian citizens who believe in Islam have the word Islam added to their ID cards. Understanding various cultural differences is an essential process for adapting to the local market and doing business. Cho Yong-sun, manager of OCI Holdings Strategy Team 1, who attended the special lecture, said, “It was a valuable opportunity to learn about Malaysian history and cultural differences that were unfamiliar to me,” and added, “Communication with the local community has become smoother through the Malay language classes I have participated in.” .
OCI Holdings also conducted basic Malay conversation training for executives and employees at team leader level and above for three months starting last June.
OCI M emphasized that it is conducting or planning various ESG activities in line with business area diversification. Through active local exchanges, OCI Holdings is seeking to establish mutual cooperation with the Malaysian government to ensure a stable supply of power needed for local corporate operations and to diversify business areas.
Previously, OCI Kumho, a local joint venture between OCI M and Kumho P&B Chemicals, plans to produce 100,000 tons of epichlorohydrin (ECH), an intermediate epoxy material used in electric vehicles and wind power blades, starting next year. . OCI M, located in the Samaraju industrial complex in Bintulu, Sarawak, Malaysia, currently has about 1,000 employees. While taking the lead in recruiting local talent, we are also putting a lot of effort into contributing to the development of the local economy.
Kim Min-beom, Donga.com reporter mbkim@donga.com
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2024-10-07 17:10:12