Many people are planning to spend less money on Christmas gifts this year. These are the reasons.
According to a study, the clouded shopping mood is likely to have an impact on Christmas again this year. 37 percent of people in Germany want to spend less money on gifts and banquets, according to a representative survey by the market research institute Appinio.
For this purpose, 1,000 people between the ages of 16 and 65 were surveyed about their consumer behavior in mid-September. The most common reason for the tighter budget is the increased prices due to inflation. Almost 42 percent are planning as much money for Christmas presents as in the previous year. Almost one in five respondents (19 percent) even intends to spend more money this year.
Many people want to save money, especially on gifts (66 percent) and banquets (41 percent). Many want to forego Christmas trips (31 percent) and large celebrations (29 percent).
83 percent of those surveyed said they wanted to celebrate Christmas this year. And while for many people the Christmas preparations don’t start until November, one in five people (20 percent) start buying presents in October or earlier.
Women in particular turn out to be early planners: almost one in four (24 percent) buys gifts in October, compared to only 16 percent of men. Most Germans only start buying gifts in November or a few weeks before Christmas (26 percent).
Discount campaigns are crucial for many Germans when buying Christmas presents: More than half (54 percent) of those surveyed pay attention to offers when purchasing gifts early, and 39 percent plan their Christmas shopping around the discount campaigns.
Black Friday is particularly popular – 60 percent of bargain hunters consider it (very) important for buying gifts. Popular products during these promotions are primarily electrical goods such as cell phones and televisions, clothing and shoes as well as cosmetic products and perfume.
According to a survey, Christmas still has great meaning for many people. 83 percent say they want to celebrate this year.
About the methodology: The survey was conducted by Appinio from September 19 to 20, 2024. 1,000 people in Germany between the ages of 16 and 65, nationally representative of the age and gender of the population, were surveyed.