Time.news – OnePlus and Hasselblad have announced a three-year partnership for the development of smartphone cameras. After that of Huawei with Leica it is the second important collaboration between an iconic photography brand and a smartphone manufacturer.
The first fruit of this collaboration will be mounted on the OnePlus 9 series that will be presented to the public on 23 March.
OnePlus also announced a three-year investment plan of more than $ 150 million in the smartphone camera industry.
For 80 years Hasselblad has been a pioneer of high-performance camera technology and is now recognized as a world leader in the sector of lenses and medium format digital cameras. Its products have been chosen by the greatest photographers around the world, capturing some of the most iconic images in history, including man’s first steps on the moon.
The partnership with OnePlus will start with software improvements that include the color tuning and sensor calibration. Developed jointly by OnePlus and Hasselblad, Natural Color Calibration with Hasselblad aims to bring more accurate and natural colors to photos taken with smartphone cameras.
The new Hasselblad Pro Mode brings for the first time Hasselblad sensor calibrationclass-leading on a smartphone and allows for professional photographers, with the ability to adjust ISO, focus, exposure times, white balance and more in addition to using 12-bit RAW format.
In addition to developing the Hasselblad Camera for Mobile with Hasselblad for its future smartphones, OnePlus is working on a three-year strategy with a $ 150 million investment that includes: four research and development laboratories around the world, the creation of a panoramic camera with a 140-degree field of view, T-lens technology for lightning-fast focus in the front camera, and a free-form lens that eliminates edge distortion in ultra-wide photos .