Perplexity’s Million Dollar Question: A Bold AI Marketing Gamble
The Super Bowl is more than just a football game; it’s a cultural phenomenon. Brands spend millions to snag a coveted spot in the halftime show or during commercial breaks, hoping to capture the attention of the massive audience tuning in. This year, however, AI startup Perplexity is taking a different approach, opting for a direct-to-consumer marketing campaign that’s as audacious as it is innovative.
Rather of a traditional Super Bowl ad, Perplexity is launching “Perplexity’s Million Dollar Question” – a contest that incentivizes users to engage with their AI chatbot during the game.
“there will be no Perplexity Super Bowl ad. instead, there’s a Super bowl contest,” announced Aravind Srinivas, Perplexity’s CEO, on LinkedIn. [[1]] He continued, “You install the app (not needed if you have the app already), adn ask at least five questions on the app during the game, and we will pick one winner to give $1mm. Ask like a millionaire.” [[1]]
This unconventional strategy has generated significant buzz, with many praising its creativity and potential impact. One LinkedIn user commented, ”A specific time frame, a massive audience, and a life-changing incentive? Genius.Perplexity won’t just get downloads – it’ll embed itself as a new way for people to think and search for information in the moment. This is the cleverest case study in AI adoption I’ve seen so far. I can’t wait to see the results!” [[1]]
How does It Work?
The “Perplexity’s Million Dollar Question” sweepstakes is straightforward.
- Download the Perplexity app: If you don’t already have it, download the Perplexity app from the App Store or Google Play.
- Ask questions during the Super Bowl: During the game, ask at least five questions using the Perplexity app.
- Enter the draw: Each question asked earns one entry into the sweepstakes, with a maximum of five entries per person.
One lucky winner will be randomly selected from all eligible entries and awarded the grand prize of $1 million. [[2]]
Eligibility and Timing
The contest is open to legal residents of the United States who are 18 years or older. [[3]] The sweepstakes period runs from February 9,2023,during the Super Bowl broadcast.
Beyond the Prize: The Power of Engagement
While the million-dollar prize is undoubtedly a powerful incentive, perplexity’s strategy goes beyond simply attracting downloads. By encouraging users to actively engage with their AI chatbot during a high-visibility event like the Super Bowl, Perplexity aims to:
Increase brand awareness: The buzz surrounding the contest will undoubtedly generate significant media attention and social media chatter, putting Perplexity on the map for a wider audience.
Showcase the capabilities of their AI: By prompting users to ask questions during the game, Perplexity can demonstrate the real-world applications of their AI technology and its ability to provide insightful and relevant answers.
* Build a community: The contest can foster a sense of community among Perplexity users,encouraging them to share their experiences and engage with each other.
The Future of AI Marketing
Perplexity’s “Million Dollar Question” campaign is a bold experiment that could redefine how AI companies market their products. By leveraging the power of gamification and real-time engagement, Perplexity is demonstrating the potential of AI to create interactive and memorable experiences for consumers.
This innovative approach could inspire other AI startups to think outside the box and explore new ways to connect with their target audiences. As AI technology continues to evolve, we can expect to see even more creative and engaging marketing campaigns that leverage the power of artificial intelligence.
Perplexity’s Million Dollar Question: A Chat With an AI Marketing Expert
Time.News Editor: Thanks for joining us today. Perplexity’s Super Bowl campaign is generating a lot of buzz. Can you walk us through what makes this strategy so unique?
AI Marketing Expert: Absolutely.Most AI companies focus on showcasing their technology through sleek ads or technical demos. Perplexity,however,is taking a gamified approach. They’re leveraging the Super Bowl’s massive viewership and tying it to a life-changing prize – a million dollars! this isn’t just about downloads; it’s about creating a memorable experience that encourages active user engagement with their AI chatbot.
Time.News Editor: So, it’s not a typical Super bowl ad. How does the campaign actually work?
AI Marketing Expert: Exactly. Ther’s no customary 30-second spot.Instead, Perplexity is running a sweepstakes. Users download their app, ask five or more questions using the AI during the game, and they’re entered to win the grand prize. It’s a simple concept, but it’s genius in its simplicity.
Time.News Editor: What are the potential benefits for Perplexity beyond just winning over a million-dollar user?
AI Marketing Expert: Several. Firstly, it generates enormous buzz and media attention. Imagine the headlines: “AI Startup Gives Away $1 Million During Super Bowl!”
This kind of publicity is invaluable for brand awareness. Secondly, by prompting users to ask questions during the game, Perplexity gets real-world data on how people are interacting with their AI. This helps them improve their technology and tailor it to user needs. the campaign fosters a sense of community among users.
Time.News Editor: Do you think this type of AI-driven marketing will become more common?
AI Marketing Expert: Absolutely. As AI technology advances and becomes more accessible,we’ll see more creative and engaging marketing campaigns. perplexity’s approach is a perfect example of how AI can be used to create interactive experiences that resonate with consumers. Other AI companies will surely take note and adapt this model to their own products and services.
Time.News Editor: Any final thoughts?
AI Marketing Expert: this is an exciting time for AI and marketing. We’re on the cusp of a new era where AI can personalize, engage, and entertain consumers in ways we’ve never seen before. Perplexity is a pioneer in this space, and their “Million dollar Question” campaign is a bold step forward.