He Dia Láctea natural yogurt consolidates as a benchmark in the Spanish dairy market and receives the “Flavor of the Year 2023” award, which recognizes its high quality and delicious flavor thanks to a renewed recipe. An award given by consumers and which rewards the great work that the company has carried out in Nueva Calidad Dia dairy products. An improved assortment, more complete and with the best quality to be closer to its customers every day. “Flavor of the Year” is, without a doubt, a reference recognition in the food sector and, on this occasion, Dia Láctea Natural Yogurt has triumphed, obtaining a score close to 9 by consumers who, in addition, have affirmed in more than 90% who would buy it.
Consumers who participated in the study shared very positive comments regarding this winning yogurt, praising above all its texture and flavor: “I really liked the texture and flavor of this yogurt, it looks like it was made at home. It has freshness and acidity just to the point that I like”, “Texture and softness. There are yogurts that when taken without sugar are very sour, this one is not”, “It has a very pleasant flavor, with a good balance in reference to acidity and is quite soft. The texture is ideal, creamy”.
Authentic, creamy flavor and less acid than traditional recipes
Did you know that natural yogurt is the most recommended by nutritionists for its multiple health benefits due to its high nutritional value? The secret to the success of Dia Láctea natural yogurt, as well as its sweetened and cane sugar varieties, is its preparation with 100% Spanish whole milk, instead of semi-skimmed as is usual in the market. With this innovation, the quality of the recipe is substantially increased and results in a more natural product, with a more appreciable dairy flavor, smoother, less acidic, with an enriched nutritional value and an irresistibly creamy texture. The recipe, suitable for all types of palates, preserves all the benefits that make this yogurt the ideal ally for a balanced diet. At breakfast, lunch, snack, dinner or between meals, any time is good to enjoy and take care of ourselves with Dia Láctea natural yogurt.
Paloma Cainzos, Dairy Manager at Dia España: “At Dia we are always committed to offering high-quality products within everyone’s reach and our Dia Láctea natural yogurt is, without a doubt, a great example of this. Its high quality, its smooth flavor and its complete nutritional value make our yogurt an exceptional product, for all tastes and perfect to enjoy at any time of the day. We are very proud that it has been recognized with the 2023 Flavor of the Year seal, an award for the work of an entire team that strives every day to offer the best to its customers.”
Dia’s commitment to quality dairy products and Spanish suppliers
Dia’s commitment to dairy products is proof of the company’s commitment to making healthy, quality food accessible to everyone, since it has a varied and renewed assortment of New Dia Quality for all tastes, which continues to add novelties in milk, yogurts and dairy desserts. An example of this are the 12 references in its range of milk, ranging from the traditional whole, semi-skimmed and skimmed milk with or without lactose, to other value propositions such as fresh milk, enriched with calcium and vitamin D, organic BIO or special like the Omega milk drink. In the case of yogurts, the offer is even wider, with 65 different references which, in addition to the improvement in the recipes, can also be seen in a more attractive and modern image, in line with the current design of the New Dia Quality. Products that win over their customers with varieties such as FiDias Greek-style yogurt, Bifidus and, of course, the already emblematic Dia Láctea natural yogurt that leads sales. The brand also has proposals for dessert lovers and the little ones in the house, with 30 references of Caprichoso dairy desserts “El Premio del Dia”, among which vanilla flan, egg flan and custard with cookie that succeed among their customers.
And to achieve these delicious products, Dia relies on local suppliers, which guarantee quality and provide differential value to their dairy products, contributing to the sustainable development of our fields as a fundamental part of the social and economic fabric of the country. One of them is Postres y Dulces Reina, a local company and leader in the sector, which is in charge of making the award-winning Dia Láctea natural yogurt, among others. Thanks to this alliance with Dia, the company has achieved significant growth in 2022.
The New Dia Quality continues to add successes and recognition among consumers, reinforcing its commitment to its own brand and Dia’s commitment to making healthy, quality food accessible to all.