2024-02-14 04:35:20
The renewal includes an update in mobility, audience, performance and user experience. The process, which was built over a year with the support and advice of the international consulting company Bosonit, was executed through an elaborate and intuitive path, with the design thinking methodology, after in-depth research that was based on high standards. technical and content consumption. It also integrated feedback from aspirational Internet users of different age groups.
Today, after several refreshments, since 1996, the priority is to offer our large content consumers (heavy users and super heavy users) information with highly professional packaging, to offer a friendly experience in line with global digital trends, in order to achieve greater browsing time and number of pages read (recirculation).
The new design It also privileges the experience of our digital subscribersreaders who constitute a spearhead of value-added content that differentiates us, backed by credibility and truthfulness in an environment of high misinformation.
Doménica Velásquez, editorial director of Free Press y Guatevision, noted: “Our change to the website prioritizes the management of our own news focuses, with a cleaner image and a faster and more mobile site. Our page is enriched with reports, audiovisual galleries and other materials available to digital subscribers and prioritizing the type of content they seek most. We maintain our commitment to serious, balanced journalism that seeks the truth. We believe that, through our journalistic work, Guatemala and Guatemalans will have a better future.”
In the renewed version of www.prensalibre.com you will find:
Graphic update
The presentation of information has been conceptualized to travel on all types of screens, particularly mobile ones, so that modernity and functionality converge to provide a good visual experience, where simplicity meets elegance and usability.
Mobile performance
The site is designed and optimized for mobile devices, prioritizing speed and efficiency. Every page load is executed as effortlessly as every touch or scroll, providing a smoother experience.
Rising audiences
Given the new content consumption habits, the staging of the website seeks extend browsing time and enhance the pages consumed by each user. From covers to news to specials, our content translates into a deeper connection to transform visitors into loyal followers and then subscribers.
UX for writers
As part of a digital environment that enhances the creativity and efficiency of our newsroom, it has also been developed a text editor with intuitive tools, optimized workflows and a design focused on ease of productionallowing editors to integrate into friendlier formats and better delivered content.
Digital subscriber experience
We prioritize and elevate the experience of our subscribers from a simplified registration process to the delivery of premium content, so that each interaction manages to delight and retain. Paid content will be subtly identified with a label for digital subscribers, maintaining the essence of depth and truthfulness with which the product was conceived.
Immediate content
The space Now, one of the pioneering digital components in news immediacy in Spanish, remains a news feed that brings together verified, up-to-the-minute information of relevance and interest. Now it integrates information that happens “right now” and covers national and international news, economics, sports and entertainment.
Organization
With a minimalist design, the new version of the website allows you to organize all the information in a cleaner way, with a better structuring of the site map, grouping articles into special sections according to audience consumption. It is a clean interface to facilitate the necessary order and hierarchy.
Advertising map
The new AdMap Free Press It is designed to optimize the advertising spaces of the site, combining appropriate advertising with an optimal and non-invasive user experience.
New components
As the implementation of the redesign of the website progresses in its different phases, new formats will be incorporated that will from live notes, multimedia deliverables, photo and video galleries to webstoriesfor those who want to find out the news in a few seconds, as special deliverables, for those who enjoy a longer read.
Free Press: Story of a digital pioneer
Free Press It has been a pioneering digital medium in the region since January 17, 1996, when it launched its portal as the first Guatemalan newspaper to reach the global Internet.
- From the beginning, the website of Free Press It has been characterized by its constant renewal. Thus, in 1999 it included section menus, cover photography and advertising; In 2001, the design evolved and news summaries were added; 2004, adds magazine content and begins interaction with the reader through surveys.
- In 2005, new changes give it more personality; In 2009 it aims towards a multimedia strategy, with optimization in the delivery of content and updates; In 2011, it added video chats with characters and interaction grew; 2012, Prensa Libre TV is incorporated, with news and service segments; In 2014, the design was refreshed and the page grew to two meters long; live broadcasts are carried out.
- March 1, 2015 The new Prensa Libre portal is born with profound changes in form and substance, responding to the needs of our audience and adding new sections such as the newspaper library and a specific Prensa Libre TV site and the permanent news service Ahora.
- That last redesign The website Occur sought to serve the mass public, which today continues to be one of the objectives of the journalistic work of the largest newsroom in Central America.
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