Being one of the most important releases at the end of the year, it was to be expected that we would have a ICEE de Wicked en Cinepolis.
Just like Venom’s, Wicked’s ICEE at Cinépolis is themedalthough in a nicer colour than the Sony film.
It is a light pink ICEE (not to be confused with the traditional cherry reds), which is consistent with the colour you wear Glinda in the movie.
If you want to know more about this promotional food, below we will give you all the details about it.
Wicked (Wicked Movie Twitter @wickedmovie)
Wicked ICEE price at Cinépolis
He ICEE de Wicked en Cinepolis It has a “normal” price; That is, it costs the same as if you bought one of these drinks in any other flavour.
He precio from the Wicked ICEE at Cinépolis ranges from 70 to 80 pesosdepending on the resort you go to see the movie at.
Costs vary depending on the area, so one cinema may be cheaper than another; so that you keep it in mind when you go to order your drink.
It should be mentioned that this ICEE can be requested at any of the traditional combos from Cinépolis, they won’t charge you extra or anything like that.
Wicked’s ICEE at Cinépolis (Cinepolis)
What else does Wicked’s ICEE bring to Cinépolis?
Now if you want the whole experience of Wicked’s ICEE at Cinépolisthe cinema launched a mini combo with this drink.
In addition to the normal ICEE price of Wicked at Cinépolis, if you pay 39 extra pesos they will give you a candy glass so you can enjoy the movie.
These sweets include all the varieties they have in Cinépolis, such as gummies, cat’s tongues and others.
You can order your Wicked ICEE at Cinépolis, as well as its mini combo, since last November 21, 2024; being available for a limited time.
Wicked (Universal)
With information from Cinépolis
How do themed food promotions enhance the audience’s movie experience?
Time.news Editor: Welcome to our special feature on the ever-evolving world of movie promotions! Today, we have the pleasure of speaking with film marketing expert Dr. Elena Roberts. Thank you for joining us, Dr. Roberts!
Dr. Elena Roberts: Thank you for having me! I’m excited to discuss the innovative promotional strategies surrounding films, particularly as we dive into the latest release, “Wicked”.
Time.news Editor: Absolutely! The “Wicked” ICEE at Cinépolis is generating quite the buzz. What do you think makes themed food promotions like this one so effective in engaging audiences?
Dr. Elena Roberts: Themed promotions, like the “Wicked” ICEE, tap into the emotional connection that audiences have with films. When you associate a unique product with a beloved story, it enhances the overall movie experience. In this case, the light pink color of the ICEE reflects Glinda’s character, which not only delights fans but also creates a visually engaging theme that they can partake in.
Time.news Editor: That’s a fascinating perspective! And it seems like Cinépolis has opted for an inclusive pricing strategy as well. The “Wicked” ICEE is affordably priced at 70 to 80 pesos, the same as other flavors. What role does pricing play in these kinds of promotions?
Dr. Elena Roberts: Pricing is critical, especially in movie promotions where families and groups are looking for value. By keeping the “Wicked” ICEE at a standard price, Cinépolis encourages patrons to indulge in this special offering without feeling financially strained. It’s a smart move that potentially increases sales volume and enhances the overall experience at the cinema.
Time.news Editor: Indeed! And it’s noteworthy that customers can order this ICEE as part of regular combos without additional charges. How do such strategies align with broader trends in consumer behavior?
Dr. Elena Roberts: This approach reflects a growing trend towards experiential consumption. Consumers are looking for memorable experiences, and promotions that integrate seamlessly into their usual purchases make it easier to opt-in to these enhanced experiences. It reduces friction; people are more likely to try the special item if it doesn’t disrupt their normal buying habits.
Time.news Editor: Besides the ICEE, what other types of promotions do you think resonate well with audiences in today’s film landscape?
Dr. Elena Roberts: We’ve seen successful promotions that include collectible items, interactive experiences, and even partnerships with local businesses. For example, themed merchandise that fans can take home creates a lasting reminder of their cinematic experience. Immersive events, like themed escape rooms or trivia nights centered on the film, also engage audiences in unique ways that go beyond just watching the movie.
Time.news Editor: Those sound like great ideas! As we approach the end of the year, what do you anticipate will be the next big trend in film promotions?
Dr. Elena Roberts: I expect we’ll see an increase in digital and virtual experiences. With more people participating in online communities and social media, integrating augmented reality features into promotions can create an exciting buzz. For example, allowing fans to experience elements of the film through an app could enhance their emotional connection and drive theater attendance.
Time.news Editor: Those insights are incredibly valuable! Thank you for sharing your expertise with us today, Dr. Roberts. It’s clear that film promotions can significantly elevate the audience experience, and we’re excited to see what’s next!
Dr. Elena Roberts: Thank you for having me! I look forward to seeing how the film industry continues to innovate in engaging moviegoers.