2023-10-24 12:47:14
For a third of Spanish families, the supermarket It is already an option like any other (in some cases, even better than the rest) to buy toys when the season approaches. Christmas. In fact, 40% say that their inclination towards these establishments has increased, and that they have done so, above all, because of the value for money. This year, specifically, 77% of those surveyed who are interested in this purchasing channel say that they plan to use it because of its “cheaper prices.” And the percentage rises to 85% in the case of those under 35 years of age.
This is outlined by a study that has been carried out Aldi after surveying some 1,600 consumers and which the chain published this Tuesday for the fifth consecutive year. His main conclusion is that Inflation will once again have a very relevant impact on consumer decisionsbut, also, that everything indicates that this trend is benefiting the supermarket, which is an increasingly valued option to resolve this type of purchases.
“Price is a factor that significantly influences when choosing where to buy toys, therefore, purchasing in the supermarket is an option that is consolidated year after year,” explain the authors of the report in their introduction. “One in three Spanish families places the supermarket among their first three shopping options. buying toys at Christmasmainly because it is cheaper, but also because of the good value for moneythe ease of purchase they offer and for the variety of assortment they find“, they contextualize.
The survey also reflects the accentuation of another type of phenomenon resulting from inflation: the anticipation of purchases. If in the 2021 study, the percentage of respondents who assured that they were going to make their purchases more than a month before the Christmas celebrations was 33%, last year this percentage climbed to almost 66%, and in 2023 it will be already at 70%.
200 euros budget
Behind this strategy lies the intention to find the toys you are looking for without stressand the Willingness to save time and hasslebut, above both, the search for cheaper prices.
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Especially taking into account that six out of ten families believe that they will spend the same as last year on toys, which leads to thinking that they will buy less in volume, since life is currently 3.5% more expensive than a year ago. year, an increase that adds up to 9% then. In fact, a quarter of the sample estimates that they will have to spend more than last year, and half blame it on the price increase. On the other hand, of the 17% who plan to spend less, the vast majority (almost 80%) hide behind the worsening of their economic situation and in the inflation.
As a guide, 60% of the sample places their spending ceiling at 200 euros, although, according to this survey, the situation changes depending on the community: in Andalusia y Canary Islands people are more inclined to spend more than those 200 euros, and in the Valencian Community and in the Basque Country The proportion of families that intend to spend 100 euros at most on toys is more important than in the rest of the autonomous regions.
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