Former Director General of Health, Graça Freitas is the face of Rádio Comercial‘s new campaignwhere he draws attention to the health benefits of laughter. Creativity is about agency DJ and the production of Rocky Studio.
The choice of Graça Freitas as the protagonist of the campaign was based on the approach of winter and the expected increase in pressure on the National Health Service (NHS), as well as “the existence of studies that prove that laughter can strengthen immune system. , increase endorphin levels and reduce tension and stress”, explains in a press release.
“After being with us daily for more than a year, with a constant presence on television, Dr. Graça Freitas was the ideal person to give voice to this message“, says Diogo Anahory, co-founder and creative director of DJ, quoted in a statement.
“The idea that Dr. Graça Freitas in the movie Comercial is one of those that seems impossible, but then comes true in a very natural and simple way: she was very friendly from the first contact, she knows the station well and understood the spirit of this campaign”, says Pedro Ribeiro, director of Rádio Comercial at Rádio Comercial, in turn.
“I think that Dr. Graça Freitas It represents everything that brings us together as Portuguese: the ability to help each other, to be supportive, to forget what differentiates us and focus on what brings us together. And, at the beginning of winter, the notion that, against the nerves … the smile. And that’s why Rádio Comercial is here“, he says.
The campaign is present in television (SIC, SIC Noticias, TVI, CNN, Disney and Star Chanel, Hollywood, i muppies e on social media (Instagram and Facebook).