iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted ads. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other data can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (though, it is indeed limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of the so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device,use of limited data to select advertisementsUsing profiles to select personalized content,Creating profiles for personalized content,Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources,Using profiles to select personalized advertisingDevelopment and improvement of services,creating profiles for personalized advertisingContent performance measurement,Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and also the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 Except for a few special advertising formats, where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give your consent to targeted advertising on them, we will assume that you have also given it for the iDNES.cz,Lidovky.cz, Expres.cz and Antiyoutuber.cz sites
How can users better protect their privacy while still enjoying personalized advertising experiences?
Interview between Time.news Editor and Advertising Expert
Time.news Editor: Welcome to this insightful session on the evolving landscape of digital advertising. Joining us today is Dr. Jan Novák, a leading expert in digital marketing strategies and consumer behavior. Dr. Novák, thank you for being with us.
Dr.Jan Novák: Thank you for having me! It’s great to be here to discuss such an meaningful topic.
Editor: Let’s dive right in. There’s been significant discussion lately around users consenting to targeted advertising through cookie usage. Can you explain why consent has become so crucial in this context?
Dr. Novák: Absolutely. Consent is essential because it forms the foundation of privacy regulations like GDPR in Europe. Users must have control over their personal data and how it’s used for advertising. This gives them a sense of security and trust in the platforms they engage with. Without consent,advertisers risk infringing on rights and facing hefty fines.
Editor: That’s a compelling point. Many users seem to feel ambivalent about targeted ads. Some appreciate the personalization, while others view it as intrusive. How do you see this tension?
Dr. novák: This is a fascinating dichotomy. On one hand, personalized ads can enhance user experience by presenting relevant offers. On the other, if users feel their privacy is compromised, they react negatively. The key lies in transparent communication and allowing users to opt in or out of these data practices easily.
Editor: Speaking of openness, platforms like iDNES.cz and others that utilize cookie consent for targeted advertising—how do they typically communicate this to their users?
Dr. Novák: These platforms usually employ pop-ups or banners that inform users about cookie usage and ask for their consent. It’s vital that they provide clear explanations about what data will be collected and how it will be utilized. The more upfront they are, the more likely users will consent.
Editor: And what happens if users deny consent? Do platforms lose out on advertising revenue?
dr. Novák: yes, they do. Advertising models heavily rely on data targeting to deliver effective campaigns. Without users’ consent, platforms may struggle to provide advertisers with the level of targeting they desire, which could lead to reduced ad effectiveness and lower revenue. However, there is a silver lining—having a loyal audience that trusts the platform can compensate for this lack in more reliable, non-invasive advertising avenues.
Editor: That makes sense.What trends do you think we will see in the future of digital advertising concerning user consent and privacy?
Dr. Novák: I predict that we’ll see a shift towards more robust privacy measures and alternative data collection methods, such as leveraging first-party data collected directly from users with consent. Additionally, ethical advertising practices will become a priority, as consumers increasingly demand transparency and integrity from brands.
Editor: It sounds like a balance between personalization and privacy is the future. Before we wrap up, do you have any advice for users who want to make informed decisions about their data?
Dr. Novák: Definitely! Users should regularly review their privacy settings on platforms, take the time to read consent forms, and be proactive about opting out of unnecessary data collection. Engaging in these practices empowers them to protect their privacy while still enjoying a personalized digital experience.
Editor: Thank you, Dr. Novák! It has been a pleasure discussing these pressing issues in digital advertising with you. Your insights are invaluable as we navigate this ever-evolving landscape.
Dr. Novák: Thank you for having me! It’s been a pleasure to share these insights, and I hope our discussion sparks more conversations around responsible digital advertising.
Editor: Absolutely! We look forward to seeing how these trends develop.