The average price of a smartphone sold in Russia was 23,700 rubles in the first half of 2021. – this is 44% more than a year earlier, follows from the materials of MTS, with which Vedomosti got acquainted.
Svyaznoy claims the same growth. In the first half of 2021, the average price of smartphones in Russia increased by 43% to 23,700 rubles, Mikhail Dogadin, Vice President for Procurement and Development of Svyaznoy, confirmed to Vedomosti: “This is the first noticeable jump in the average price over the past three years. … A significant increase in the average price of smartphones, but still not as large as this year, was recorded in the first half of 2018 – an increase over the same period in 2017 amounted to 21%. “
“In January-June 2021, the average check from the sale of smartphones in our network increased by 34% year-on-year,” says Daria Kolesnikova, representative of Tele2.
“The growth of the average check was caused by the shortage of components in the world market and the increase in the cost of smartphones,” said Eldar Murtazin, a leading analyst at Mobile Research Group. – Most of the new models come out at new prices, and the increase in cost compared to similar models that came out, for example, last year, is up to 35%. In particular, Xiaomi models, which should have cost 22,000-23,000 rubles at the start of sales, come out at 30,000 rubles each. The same can be said about a number of Samsung devices ”. At the same time, in the current crisis situation, buyers prefer more expensive devices, which, in their opinion, are more reliable and will remain relevant for a longer time in terms of functionality, the expert notes.
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