2023-09-05 09:02:18
In August 2023, 109,731 new passenger cars were sold in Russia, according to data based on vehicle registrations. They were calculated by the joint venture of Avtostat and electronic PTS systems – Passport Industrial Consulting. The result achieved is 2.6 times higher than the same indicators of the previous year.
remains the market leaderAvtoVAZ» – over the past month, 28,721 Lada cars were registered in Russia. At the same time, the company’s share partially eroded: from 37% in August 2022 to 26% in August 2023, mainly due to market saturation with cars from China. At the same time, AvtoVAZ itself on September 4 reported sales of 33,300 cars in August, which is almost twice as much in annual terms. Half of them – 16,800 pieces – fell on the Granta model.
The next six positions in the August sales top are occupied by Chinese brands. Sales of Chery grew 4.5 times (13,412 units), Haval – 3.6 times (10,979 units), Geely – almost three times (8383 units), Changan – 37 times (6869 units). ), Omoda (5975 pcs., not sold a year ago) and Exeed – almost four times (4941 pcs.)
It is noteworthy that the top 10 market leaders in August also included such traditional brands for the Russian market as Kia, Toyota and Hyundai. And if sales of Korean brands decreased by 21% (3053 units) and 24% (2191 units), respectively, then Toyota, on the contrary, increased by 2.3 times to 2554 units.
In the model sales rating, Lada Granta left far behind everyone. In August, 16,037 such vehicles were registered. The closest competitor from China, the Chery Tiggo 7 Pro Max crossover, sold 6,092 copies. Not far from it were Haval Jolion (5284 units) and Lada Vesta NG (5128). In fifth place is Omoda C5 (4632 units).
The dynamics of the eight months of 2023 is much more modest, but, nevertheless, the low base of last year allowed the market to grow by 41% to 606,952 cars sold. Leadership is invariably with AvtoVAZ, which managed to almost double sales during the reporting period – up to 190,646 vehicles. This is followed by the big Chinese trio – Chery, Haval and Geely. On the fifth line is Chery’s premium sub-brand – Exeed. Among the top ten sales leaders for eight months, only Korean brands (Kia and Hyundai) and Toyota were in the red.
Good market growth is due to last year’s pent-up demand, says Sergey Burgazliev, an independent automotive industry consultant. According to him, fluctuations in the exchange rate of the ruble, the indexation of salvage fees and the growth of interest rates on loans following the growth of the key rate will somewhat slow down the dynamics of sales until the end of the year.
“I believe that under current conditions the market will be in the region of 870,000 – 950,000 passenger cars by the end of the year,” the expert summed up.
New passenger cars will rise in price in the summer – autumn of 2023 by an average of 5-10% due to the continued strengthening of the exchange rate of the main currencies used to purchase components and finished cars since June, market participants told Vedomosti. It is expected that this will primarily affect not the manufacturer’s recommended retail price (RRP), but the reduction of discounts and the cancellation of promotions that gained momentum in the first half of the year.
Also, as Burgazliev notes, there is a trend in the market when car owners trade-in relatively old crossovers of small and medium classes (Renault Duster, Hyundai Creta, Volkswagen Tiguan) and purchase Chinese models from Chery that are much more attractive in terms of equipment / Exeed, Changan, etc.
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