Life brand Samsonite announced on the 10th that it has launched a luggage capsule collection in collaboration with Hugo Boss‘s BOSS.
This collection is the first collaboration between Samsonite and Bose and is said to embody the goals of both companies for outstanding quality, innovation, and timeless design that does not go out of style. Samsonite also expressed its ambition, saying, “The premium aluminum carrier, which combines our innovation in perfect functionality and durability with Bose’s urban modern style, will provide a perfect travel experience.”
This new product, made of high-quality aluminum, is said to have achieved excellent durability through sophisticated anodizing processing. The exterior to which this method was applied is engraved with a black tone-on-tone motif to complete Bossman’s signature monogram pattern, and the soft inner lining is said to have added sophistication by wearing Boss’s iconic camel color. In particular, the co-branded leather handle emphasizes luxury, and the ample storage space and length-adjustable strap enhance practicality.
Samsonite and Bose also released a campaign video to commemorate the launch of this first collaborative collection. This campaign video, themed ‘Departures’, which captures the excitement of new beginnings and journeys, vividly shows travelers boarding a specially designed huge suitcase.
The collection is released in a total of four sizes, including carry-on, medium, large, and trunk, and is sold in limited quantities on the official websites of Samsonite and Bose and some offline stores.
Reporter Hwang So-young, Donga.com fangso@donga.com