Samsung has been India’s top smartphone brand for a long time. Samsung has once again become India’s number-1 smartphone brand in the third quarter of 2024. Samsung has taken the crown of 1st smartphone brand in India by volume. According to the Counterpoint Research report, the Indian smartphone market captured 23 percent market share in the third quarter of 2024.
Samsung becomes leading smartphone brand
According to Prachir Singh, Senior Research Analyst of the Research Agency, great EMI offers are being offered in the market these days. Also, there has been an increase in premium smartphones on the basis of trade-in support. Samsung currently remains the leading brand of the market on the basis of volume with 23 percent share.
Samsung Galaxy S series is in highest demand
Samsung’s flagship Galaxy S series has seen the highest sales. Samsung has integrated Galaxy AI features in its mid-range and affordable premium models in the Samsung A series to strengthen its market presence.
3 percent increase in smartphone market year on year
Counterpoint said that during the third quarter from July to September 2024, the price has increased by 12 percent year-on-year. Counterpoint said that in terms of volume, the smartphone market has grown by 3 percent year-on-year.
The phone will come with a powerful processor
According to the report, Samsung is preparing to launch a new smartphone Samsung Galaxy A0X series. This will be a budget 5G smartphone, which can be offered in India at a price point of Rs 10,000. Samsung Galaxy A06 4G smartphone has already been launched. The phone comes with MediaTek Helio G85 chipset. Samsung Galaxy A06 4G was launched in India for Rs 9,999. In such a situation, it is expected that the 5G version can be launched at a higher price.
Interview between Time.news Editor and Smartphone Market Expert
Time.news Editor (TNE): Welcome to Time.news! Today, we have the pleasure of speaking with Dr. Anita Verma, a leading expert in the smartphone industry and a senior analyst at Tech Insights. Dr. Verma, thank you for joining us.
Dr. Anita Verma (AV): Thank you for having me! It’s a pleasure to be here.
TNE: Let’s dive right in. Samsung has regained its position as India’s number one smartphone brand in the third quarter of 2024. What factors do you think contributed to this achievement?
AV: There are several key factors at play here. First and foremost, Samsung has significantly improved its product offerings. The launch of new models with competitive pricing, innovative features, and strong camera capabilities has really resonated with Indian consumers. Additionally, their extensive distribution network ensures that their devices are readily available across the country.
TNE: You mentioned pricing. How important is pricing compared to features in the Indian market?
AV: Pricing is indeed crucial in India, where a substantial portion of consumers are looking for value for money. However, with the market maturing, features are becoming just as important. Consumers are increasingly tech-savvy and desire smartphones that provide a balance of performance, design, and innovative functionalities—especially in the mid-range segment.
TNE: Interesting! According to the Counterpoint Research report, Samsung captured 23 percent of the market. How does this statistic compare to its main competitors?
AV: That 23 percent market share is significant. It places Samsung ahead of its nearest rivals, providing them with a substantial lead in the volume segment. Companies like Xiaomi and Vivo have traditionally been strong contenders, but Samsung’s strategies, including localized production and tailored marketing campaigns, have given them an edge.
TNE: You mentioned localized production. Could you elaborate on how that impacts Samsung’s performance in India?
AV: Absolutely. Localized production allows Samsung to reduce costs and streamline supply chains, which ultimately leads to competitive pricing. Furthermore, it enables faster delivery of new products to the market, aligning with consumer demand. This strategy also has the added benefit of contributing to the “Make in India” initiative, which fosters goodwill among consumers who prefer supporting homegrown manufacturing efforts.
TNE: It’s fascinating to see how global strategies can intertwine with local initiatives. Looking ahead, what do you foresee in the smartphone landscape in India?
AV: The future undeniably looks competitive. While Samsung has taken the lead, other brands will also innovate and adapt. We may see more advancements in 5G technology, smartphone cameras, and artificial intelligence features. Moreover, as consumers become more environmentally conscious, brands that focus on sustainability will likely gain an advantage.
TNE: Sustainability is indeed a crucial topic nowadays. How can smartphone manufacturers integrate sustainability into their business models?
AV: Manufacturers can adopt sustainable practices by utilizing recyclable materials in their devices, improving energy efficiency, and implementing robust take-back programs for old devices. Beyond the products themselves, the entire supply chain—from production to disposal—needs to align with sustainability goals. This not only appeals to consumers but can also enhance brand loyalty.
TNE: Dr. Verma, it’s been enlightening discussing these trends with you. Before we wrap up, any final thoughts on Samsung’s position in the market?
AV: Samsung’s success in India is a testament to its ability to listen to consumers and adapt quickly to market needs. If they continue on this path—balancing innovation, pricing, and sustainability—they can maintain their lead, but they must continually watch the competition and consumer trends. The market remains dynamic, and adaptability is key.
TNE: Thank you so much for your insights, Dr. Verma. We appreciate you sharing your expertise with our audience!
AV: Thank you! I’m glad to be here.
Into their product development and business models?
AV: Great question! Manufacturers can take various approaches to integrate sustainability. For instance, they can use recycled materials in their device manufacturing, implement energy-efficient production processes, and ensure that their products have a longer lifecycle. Additionally, offering trade-in programs encourages users to return old devices, reducing electronic waste. Brands that showcase a commitment to sustainability in both production and packaging are likely to appeal to environmentally conscious consumers.
TNE: That’s insightful. As we know, Samsung’s Galaxy S series has been particularly successful. What do you think are the main reasons behind the high demand for this series?
AV: The Galaxy S series has established itself as a premium line with top-notch features, performance, and design. Samsung’s ability to integrate advanced technologies, such as AI enhancements, has significantly elevated the user experience. This series often sets trends in camera capabilities, display quality, and overall functionality, appealing to consumers who want flagship devices that ‘wow’ in every aspect. Plus, marketing strategies highlight these premium features effectively, enticing buyers to choose the S series over competitors.
TNE: You mentioned AI features—how important is the incorporation of AI in mid-range and budget smartphones like those in the Galaxy A series?
AV: Incorporating AI into mid-range and budget smartphones can be a game changer for brands like Samsung. It elevates the user experience significantly by offering smarter features such as improved photography, personalized performance optimization, and enhanced security. Consumers in these segments are becoming more demanding regarding performance and capabilities, and AI can bridge that gap, allowing brands to differentiate themselves within a crowded marketplace.
TNE: As the smartphone market is expected to grow further, with a 3% year-on-year increase, what challenges do you think Samsung and other brands might face in the near future?
AV: While the market is growing, brands will face a few challenges. Firstly, the saturation of the market could lead to intensified competition, requiring manufacturers to innovate continuously. Changing consumer preferences, especially among younger buyers who prioritize sustainability and brand ethics, can also pose a challenge. Additionally, supply chain disruptions, especially regarding global chips and components, may impact production timelines and costs. Staying agile and responsive to these factors will be critical for Samsung and its competitors.
TNE: To wrap up, Dr. Verma, if you had to give one piece of advice to smartphone brands looking to thrive in India, what would it be?
AV: I would advise them to focus on understanding Indian consumers deeply—culturally, economically, and technologically. Brands need to offer products that cater specifically to the market’s unique demands, whether through innovative pricing strategies, feature-rich devices, or community-oriented initiatives. Connecting emotionally with consumers and addressing their pain points can create loyal customers who advocate for the brand in their circles.
TNE: Thank you so much, Dr. Verma, for your valuable insights. It’s clear that the Indian smartphone market is in an exciting phase, and we look forward to seeing how it evolves.
AV: Thank you! It’s been a pleasure discussing this dynamic industry with you.