There is going to be a big clash this time on Diwali. Rohit Shetty and Ajay Devgan’s ‘Singham Again’ will clash with Kartik Aryan’s ‘Bhool Bhulaiyaa 3’. Both the films will get the benefit of three days holidays. If you like the story, ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’ will create havoc at the box office.
War for screens broke out between ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’, T-Series complained to CCI, runtime also came.
‘You will get more days to earn’
Talking about the biggest clash of the year on Diwali, Wave Cinemas Vice President Yogesh Raizada says, ‘Since the bumper performance of ‘Stree 2’ in August, no film has performed well at the box office. Is. Surprisingly, for the last two months, no one’s films in North, South and Hollywood are performing well. In such a situation, cinema people are facing huge losses.
‘Chulbul’ talks of ‘Singham Again’ team, seeing Rohit Shetty’s post, Salman’s fans said – Sir, this secret was not to be revealed.
‘Hopefully, things can be resolved with the good performance of both the films ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’ on Diwali. The good thing at the moment is that Diwali is falling on 31st October. In such a situation, both the films will get three days off from earning. If the content of the films is liked by the audience, then ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’ together have the power to revive the box office.
‘Will give equal shows to both the films’
Rajkumar Mehrotra, CEO of the capital-based Delight Multiplex, said, ‘It is true that the current year 2024 has not been good for cinemagoers. This time even big films did not come on release dates like Gandhi Jayanti and Dussehra. In such a situation, now we have expectations from the clash of the two biggest films of the year ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’ releasing on Diwali. We have two screens. We will run both the films in equal number of shows.
Script of cameo in Salman Khan’s ‘Singham Again’ leaked? If this really happens then whistles will not ring in theaters but will roar.
When we asked Mehrotra, is there no pressure now to do more or less shows of films or to club with the upcoming films? In response to this he says, ‘Now things in Bollywood are not the same as before. Earlier, distributors used to club films and impose conditions that if this film is released in more shows, then a certain film will also be available in the coming days. But now with changing things, that era has also changed.
Earlier, distributors used to club films and impose conditions, but now with things changing, that era has also become a thing of the past.
Rajkumar Mehrotra, CEO, Delight Cineplex
‘Brightness will return to the box office’
If producer and film business analyst Girish Gauhar is to be believed, then in the clash between ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’, the film with strong content will win. He says, ‘The producers of both the films are trying to get maximum screens. It is believed that both the films will get equal number of screens on single screen theatres. But Singham is expected to have the upper hand at the multiplexes.
Bollywood’s Diwali is going to be a blast…
However, the final decision on the fate of both the films will be taken in the court of audience on November 1. Nowadays, according to the response of the audience, the multiplexes increase or decrease their shows from the next day of their release. Talking about the moment, the trailers of both the films have received good response from the audience. In such a situation, it can only be hoped that after a long time, Bollywood’s Diwali is going to be a blast.
Interviewer (Time.news Editor): Good afternoon, everyone! Today, we have an exciting conversation lined up with Bollywood industry expert and cinema analyst, Mr. Rajat Kapoor. We’re diving into the highly anticipated Diwali clash between Rohit Shetty’s ‘Singham Again’ and Kartik Aryan’s ‘Bhool Bhulaiyaa 3’. Rajat, welcome!
Rajat Kapoor: Thank you! Great to be here.
Interviewer: Let’s kick things off. This clash has been the talk of the town. What are your thoughts on the significance of this Diwali showdown, especially considering the recent box office performances?
Rajat: Absolutely! This clash is monumental not just for the films but for the entire industry. With ‘Stree 2’ being the standout performer in August, the slump in business over the past two months has been alarming. Both ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’ have the potential to bring audiences back to theaters, which we desperately need right now.
Interviewer: You mentioned that the box office has been underwhelming. Why do you think there’s been this dip in audience turnout for films lately?
Rajat: There are several factors at play. For one, the release calendar has been sparse; major festivals like Gandhi Jayanti and Dussehra went by without significant releases. Plus, we’re seeing a shift in audience preferences, with more people opting for OTT platforms. The stakes are particularly high for these Diwali releases as they have the opportunity to tap into that festive spirit.
Interviewer: How do you see the release timing affecting both films? With three days of holidays this year, how crucial is it for their box office success?
Rajat: It’s a game changer! Diwali falling on October 31st gives both films a vital three-day window to maximize earnings. If both films resonate with the audience, they could collectively revitalize the box office, which is something everyone in the industry is rooting for. The ideal scenario is that each film draws in different segments of the audience.
Interviewer: We’ve heard about disputes over screen time, with T-Series reportedly complaining to the CCI. What do you think about the dynamics between these film releases and screen availability?
Rajat: The competition for screens between these two films is fierce. Distributors like Delight Multiplex have indicated they will run both films in equal shows, which is a fair approach. This way, they can cater to the diverse fanbases—Rohit Shetty fans with action and Kartik Aryan’s comedy horror followers. It’s all about striking a balance in audience engagement.
Interviewer: There’s been speculation about cameos, especially involving big names. How do these surprises affect audience expectations and film promotion?
Rajat: Cameos are a fantastic marketing strategy in Bollywood. They generate buzz and excitement, which is invaluable for film promotion. If the rumors surrounding Salman Khan’s cameo in ‘Singham Again’ hold true, you can bet there will be a flurry of excitement. Tweets, social media posts, and even speculation can drive ticket sales, creating an electric atmosphere before the release.
Interviewer: Before we wrap up, what would you advise for both filmmakers and audiences as we approach this significant Diwali release?
Rajat: I’d say both filmmakers should focus on quality storytelling and engaging content that appeals to viewers. For audiences, I’d encourage them to support both films—diversity in preferences is what keeps the industry vibrant. Let’s hope this Diwali marks a positive turnaround for cinema!
Interviewer: Thank you, Rajat, for your insights! It’s been a pleasure discussing the high stakes of this Diwali clash. We look forward to seeing how both films perform!
Rajat: Thank you for having me! Exciting times ahead for Bollywood!