Smaller and yet equally expensive products… on the shelves there is also hidden inflation

Spend more to buy less. This slogan, for sure, would hardly be to the liking of consumers. However, it illustrates a reality denounced by the NGO Foodwatch in this new school year. In its survey published on Thursday, the association which campaigns for healthy and affordable food, points to the unfortunate tendency of certain manufacturers to practice shrinkflation. That is, hidden inflation.