Sony’s new BRAVIA XR series TVs will be launched in Taiwan from now on. The entry-level X85K and X80K series have already been sold in Taiwan, with suggested prices starting from NT$23,900, while the X95K series will be the first to launch 75-inch and 85-inch versions. The suggested prices are NT$209,900 and NT$269,900 respectively. It is expected to be available for sale from the end of May, and the rest of the models will enter the market in mid-June and mid-July respectively.
After launching the BRAVIA XR series of TVs with cognitive intelligence processor XR during CES 2022 earlier this year, Sony today (5/24) announced in Taiwan the introduction of the first QD-OLED flagship TV series A95K and A90K, as well as 4K OLED A80K series and The 4K LED X90K series, in addition to the top TVs Z9K and X95K with Mini LED display panel design, also announced the introduction of BRAVIA CORE audio and video platform services in Taiwan.
This year, Sony replaced the top-level Z9K and high-end X95K with mini LED panels in the BRAVIA XR series of TVs, so as to correspond to brighter backlight display effects and precise backlight control performance, while also improving the light that appeared in previous models. halo phenomenon, while also expressing deeper blacks and natural mid-tones.
The flagship TV A95K series, which is replaced with QD-OLED panel this time, uses an OLED panel combined with quantum dot technology to correspond to a higher color gamut range, and also corresponds to high brightness performance. The design can correspond to a more realistic black display effect, and through the XR primary color display Max technology (XR Triluminos Max) to correspond to a more realistic color interpretation effect.
The MASTER Series models launched this time include the Z9K offering an 85-inch design, and the A95K series offering a 65-inch and 55-inch designs, as well as an OLED panel design to attract more consumer markets with a 48-inch design. A90K.
The high-end flagship models include the X95K series, which also uses Mini LED panel design, offering 85-inch, 75-inch and 55-inch designs, and the A80K series, which uses OLED panel design and offers 77-inch, 65-inch and 55-inch designs. Available in 85-inch, 75-inch, 65-inch, and 55-inch sizes, the X90K series is designed with Full Array LEDs.
The Z9K and A95K series models include the original BRAVIA CAM camera, and other models can be purchased to add functions, which can determine the user’s location through the lens, automatically correct the screen brightness, sound field and adjust the voice (Voice Zoom) The display range allows users to experience a better TV viewing experience at any angle and position. In addition, the TV volume can be manipulated through gestures, or it can be warned that the distance is too close to the TV, and even before the user leaves the TV, it can automatically switch to power saving In addition, it can also use the video chat function with apps such as Google Duo.
Sony also stated that the BRAVIA CAM camera can only be used with the new BRAVIA XR series models at present, and cannot be used in the past models, and cannot be replaced by other brands of network video cameras.
In addition, the BRAVIA CORE audio and video platform service introduced in the Taiwan market will automatically adjust the content to best present the picture quality, and use the Pure Stream streaming technology to correspond to higher picture quality performance, of which nearly 4K can be played at a streaming speed of 80Mbps. UHD Blu-ray quality HDR movie content, and the service platform also includes a lot of IMAX Enhanced standard movie content from Sony Pictures.
Other parts include the Netflix Adaptive Calibrated Mode that cooperates with Netflix, and the XR Sound technology that can enhance the performance of the sound field. It can be used with images to interpret a more stereo auditory experience, and when used with PlayStation 5, it can also use Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and its own support for 120fps frame refresh rate performance, so that the game screen is the best form presented.
Since it is equipped with the new version of Google TV operating system and also supports AirPlay 2 function, it can not only expand the use of TV functions by downloading the app, but also cooperate with Android mobile phones, or iOS, Mac devices for richer content interaction.
In the boxed part, Sony also emphasizes echoing its own environmental protection concept, using recyclable SORPLAS recycled plastic material in some models, and OLED models more effectively reduce the amount of virgin plastic by up to 60%, and through lightweight packaging design and other methods, in the manufacturing process And reduce energy loss during transportation.
The new BRAVIA XR series TVs will be launched in Taiwan from now on. The entry-level models X85K and X80K series have already been sold in Taiwan, with suggested prices starting from NT$23,900, while the X95K series will be the first to launch 75-inch and 85-inch versions. The prices are NT$209,900 and NT$269,900 respectively. It is expected to be available for sale from the end of May, and the rest of the models will enter the market in mid-June and mid-July respectively.