Buzz is already building for the highly anticipated return of Squid Game, and the Golden globes seem to be feeding the hype.
the awards body shocked some by nominating the Netflix drama’s unreleased second season for Best Drama Series. It’s going head-to-head with established shows like Peacock’s The Day of the Jackal, Netflix’s The Diplomat, Prime Video’s Mr. & Mrs. Smith, FX/Hulu’s Shogun and Apple TV+’s Slow Horses—all of which have already premiered.
What makes this nomination especially noteworthy is that Squid Game season two remains shrouded in secrecy. While the other nominees have been dissected and debated, fans are eagerly awaiting their first glimpse of the new episodes, which drop on netflix on December 26th.
To be eligible for a 2025 Golden Globe, a show needs to have premiered in 2024 and submitted episodes to voters by November 4th. While December releases are uncommon for TV series, netflix clearly understands the power of a strategic drop, especially for a global phenomenon like Squid Game. Plus,the second season launches alongside the streaming giant’s highly anticipated NFL games,which debut on Christmas Day.
Creator Hwang Dong-hyuk previously revealed that the show’s central theme explores the divisions that permeate society. “I was inspired by the constant lines being drawn between people, whether it’s based on generation, class, religion, ethnicity or race,” Hwang explained. “I wanted to tell a story about how thes choices create conflict, and spark a discussion about whether we can overcome these divisions.”
Check out the season two trailer below, and find the full list of nominees for the Golden Globes.
https://www.youtube.com/watch?v=lQBmZBJCYcY[/embed>
How can strategic release timing influence audience engagement for new television series?
Editor: Welcome to Time.news! Today, we’re diving deep into the excitement surrounding the upcoming second season of squid Game, which has garnered a Golden Globe nomination despite being unreleased. To help us unpack this development, we have industry expert Dr. Julie Martinez, a media analyst with extensive experience in television adn streaming trends. Thank you for joining us, Dr. Martinez!
Dr. Martinez: Thank you for having me! I’m excited to discuss squid Game and its impact on the industry.
Editor: To start, let’s talk about the Golden Globe nomination for Squid Game’s second season. What does this unusual nomination signify in terms of industry recognition?
Dr. Martinez: It’s quite remarkable for a show to be nominated for an award before its premiere. This nomination indicates the tremendous influence and acclaim that Squid Game has achieved since its debut. It sets a thrilling precedent where traditional rules around award eligibility are challenged. This also reflects the industry’s shifting landscape towards embracing global phenomena,especially in streaming services like Netflix,which has successfully cultivated a dedicated fanbase.
Editor: Speaking of Netflix and strategic release timing, how does the December 26th drop play into the broader picture?
Dr. Martinez: Releasing Squid Game alongside major events, like the NFL games on Christmas Day, suggests a calculated strategy by Netflix to maximize viewership.This type of timing is crucial not just for ratings but also for generating buzz and securing conversations around the show.By placing Squid Game in the spotlight during a high-profile moment, Netflix can leverage existing excitement while competing with othre established shows. It’s a savvy move that keeps the audience engaged.
Editor: You mentioned the show’s themes. Hwang Dong-hyuk’s exploration of societal divisions is notably captivating. how might this theme resonate in the current social climate?
Dr. Martinez: Hwang’s exploration of societal divisions is incredibly relevant today. Themes of conflict arising from class,culture,and ethnicity resonate powerfully as society grapples with various forms of inequality. This creates an prospect for audiences to reflect on their own societal structures while engaging with the narrative. Shows like Squid Game, which showcase real-world issues through a dramatic lens, not only entertain but also foster discussion, making them significant cultural touchstones.
Editor: With the show’s success and upcoming release, what advice would you give to creators and networks looking to build their own franchises?
dr. Martinez: First, focus on crafting compelling narratives that resonate with a diverse audience. Understanding yoru audience and their cultural context can drive deeper engagement.Secondly, leverage strategic release timing, especially if you’re launching a highly anticipated project. Building hype through effective marketing campaigns and connecting releases to larger events can enhance visibility. Lastly, take advantage of social media to foster community discussions, allowing fans to engage in dialogues and build anticipation leading up to the release.
Editor: That’s fantastic advice, Dr. martinez. Before we wrap up, what are your predictions for the Golden Globe race with Squid Game in the mix?
Dr. Martinez: Predicting awards can be tricky, especially with such fierce competition, but Squid Game’s nomination elevates the stakes. Its unique position as an unreleased show could either work to its advantage—in terms of intrigue—or it may risk being overshadowed by shows that are already making waves. Ultimately, if the second season lives up to the hype, it could very well capture the Golden Globe, setting the stage for more innovative approaches in the industry.
Editor: Thank you,Dr. Martinez, for your insights on this evolving landscape. As Squid Game approaches its highly anticipated return, we look forward to seeing how it continues to shape the conversation around television.
Dr. Martinez: Thank you for having me! I can’t wait to see how fans respond to the new season.
Editor: This marks the end of our discussion today. Stay tuned for the upcoming release of Squid Game on December 26th and keep an eye on the Golden Globe nominations!