2024-04-08 22:39:16
Through the “Stop Scouring” law, starting next April 10, Colombian citizens and those who are in the country will have the opportunity to register in the Registry of Excluded Numbers to avoid receiving calls and commercial messages or advertising.
This initiative seeks to limit the sending of content for commercial and advertising purposes through various contact channels, such as application or web messages, emails and telephone calls of a commercial or advertising nature.
The Communications Regulatory Commission (CRC) announced the start of operation of the new platform of the Registry of Excluded Numbers, which will allow consumers to choose not only if they want to exclude themselves from receiving text messages (SMS), as was coming doing so far, but also from other means of contact.
Meanwhile, with the update of the Registry, producers or suppliers of goods and services will be obliged to consult the Registry of Excluded Numbers. To avoid contacting consumers who are registered in it. The platform is now available for companies so they can register and access the consultation starting April 10.
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“We invite producers and suppliers of goods and services to register on the platform now. Essential so that they can access the consultation. That will be available from April 10,” said Lina María Duque Del Vecchio, commissioner and executive director of the CRC.
Also, he emphasized the importance of companies registering on the platform to comply with the obligation to refrain from contacting registered consumers, by law.
“It is important to remember that the obligation to refrain from contacting the consumer belongs exclusively to companies. Therefore, if contacted despite being registered, consumers must report their case. Before the Superintendency of Industry and Commerce (SIC), who will carry out the corresponding investigations,” the official added.
In case of receiving commercial or advertising contacts despite being registered. Consumers may report their case to the Superintendency of Industry and Commerce (SIC), who will carry out the corresponding investigations.
This law represents an important step in the protection of the rights of Colombian consumers. And in the regulation of commercial and advertising practices. Citizens will now have greater control over the messages and calls received, thus promoting a more satisfactory and respectful user experience.
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