2023-11-30 21:56:58
Suzuki will grow by 15.9% in 2024, will sell 7,300 units and reach 0.73% market share, as announced by its president in Spain, Juan Lopez Frade, in a meeting with the press. Figures that double the forecasts that the manager himself gives to the Spanish market in 2024, where he predicts that one million vehicles will be sold, which will mean a growth of 7.5%.
The Japanese manufacturer estimates that next year it will clearly improve the 6,300 registrations with which it expects to close this year, which means growing by almost 59% (58.9%) compared to the previous year, although the brand attributes this strong increase due to the lack of product it suffered last year due to the microchip crisis, which resulted in sales of 3,964 units.
López Frade highlights the good performance of Suzuki worldwide with three million registrations, which in the Japanese fiscal year (April to March) means a growth of more than 10%. And this year the forecast is that the brand will be well above that figure and recover the 2018 figures, with sales of around 3.2-3.3 million units.
The Spanish market is growing by 18% until October, while Suzuki accumulates an increase of 52%, although the president of Suzuki Ibérica points out that these good figures are also a consequence of the fact that in 2022 they did not have enough units to cover customer demand. .
As of June we have begun to receive product in a normalized manner, says López Frade, which makes him estimate that it will close in 2023 with a portfolio of 6,300 units sold in Spain. A figure that in 2024 will reach, according to its forecasts, 7,300 registrations.
2024 will also be the year of the arrival at Spanish dealerships of Suzuki’s first electric model, an SUV derived from the eVX concept that combines the brand’s 4×4 DNA with the most advanced features of the latest generation electric cars.
This 2023 has been the twentieth anniversary of Suzuki’s arrival in Spain. Twenty years in which the penetration of the brand has had almost constant growth. Some data that López Frade attributes to his team and the dealer network.
The President of Suzuki Ibérica has also highlighted the “Liters x kilos” event, which in 2023 has had two editions on the occasion of the 20th anniversary of Suzuki Ibérica. “Since we started this action seven years ago we have managed to donate nearly 32 tons of food to the Madrid Food Bank.”
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