Initiated by the International Saffron Festival Association, this event aims to promote the saffron industry to make it a vector of socio-economic development for local populations, create a framework for intercultural exchange and support professional organizations through thematic workshops, able to contribute to the tourist influence of Taliouine.
Organized under the aegis of the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests, this event, which covers an area of 2,000 m2, is part of the Generation Green strategy. 2020-2030 which aims, among other things, to promote the saffron sector.
In a statement to MAP, the regional director of Agriculture in Souss-Massa, Noureddine Kessa highlighted this event which will continue until the 10th, aims to promote a saffron chain in Taliouine, noting that this activity agricultural is of great importance within the framework of the Green Generation Strategy 2020-2030.
This Festival is intended to be an annual meeting for the sharing and exchange of expertise between the different actors operating in the production of saffron, he continued.
For his part, the representative of the International Saffron Festival Association, Rachid Al Hayani, indicated that this event aims to promote the saffron industry, a flagship and certified product in the Taliouine area.
This edition sees the participation of 80 exhibitors representing the different regions of the Kingdom and includes a series of conferences, workshops and round tables, as well as an exhibition fair for regional and local products.
Note that the Souss-Massa region has enormous agricultural wealth and a diversity of local products which are based on centuries-old know-how.
The region produces a significant part of the national production of argan oil and saffron and is distinguished by typical products such as thyme honey, euphorbia honey, dates, almonds and henna.
More than 1,160 Ha are intended for the cultivation of saffron, while annual production is estimated at 4 Tons, with the aim of reaching 6.5 Tons by 2030.
Interview Between Time.news Editor and Saffron Industry Expert
Time.news Editor (TNE): Welcome to Time.news! Today, we have the pleasure of speaking with Dr. Sara Belhadj, an expert in agricultural economics and a passionate advocate for local sustainable development. We’ll be discussing the recent International Saffron Festival in Taliouine. Thank you for joining us, Dr. Belhadj!
Dr. Sara Belhadj (SB): Thank you for having me! It’s a pleasure to be here.
TNE: The International Saffron Festival sounds like a vibrant event. Can you tell us more about the main objectives of the festival and its importance for the local saffron industry?
SB: Absolutely! The festival was initiated by the International Saffron Festival Association with the primary aim of promoting the saffron industry as a key driver for socio-economic development in the region. By showcasing saffron, we’re not only elevating a significant agricultural product but also creating opportunities for local populations, fostering intercultural exchanges, and supporting professional organizations through targeted workshops.
TNE: That’s fascinating! Could you elaborate on how these workshops contribute to professional development within the saffron industry?
SB: Certainly! The thematic workshops serve multiple purposes. They aim to educate local farmers about best practices in saffron cultivation, processing, and marketing. Additionally, these workshops provide a platform for sharing innovative techniques and sustainability practices, which can enhance the quality of saffron and eventually lead to better market competitiveness. The exchange of knowledge and skills is crucial for the growth and sustainability of the industry.
TNE: It sounds like there is a strong focus on sustainability. How does this initiative align with broader agricultural strategies, such as the Generation Green strategy for 2020-2030?
SB: The festival is indeed aligned with the Generation Green strategy, which aims to promote socio-economic development in rural areas through sustainable agricultural practices. By organizing an event covering an area of 2,000 square meters, we’re creating an engaging environment for stakeholders. This strategy not only aims to boost saffron production but also to enhance the overall socio-economic profile of the region, linking it to tourism and intercultural dialogue.
TNE: Speaking of tourism, how do you see the festival influencing the tourism sector in Taliouine?
SB: The festival has tremendous potential to boost tourism in Taliouine. By attracting visitors—both local and international—who are curious about saffron and its cultural significance, the festival can put Taliouine on the map as a premier saffron destination. It offers tourists a unique experience of exploring agricultural practices, tasting local cuisine, and engaging with the rich traditions surrounding saffron. This not only benefits local businesses but also helps in preserving cultural heritage.
TNE: That’s an excellent perspective! What message would you like to share with our audience regarding the importance of supporting agricultural festivals like this?
SB: I believe it’s essential to recognize that festivals like the International Saffron Festival are more than just celebrations; they are vital economic and cultural opportunities. Supporting these initiatives not only uplifts local farmers but also promotes sustainable practices that can positively impact the environment. I encourage everyone to engage with local agricultural events whenever possible, as they are a reflection of our diverse heritage and a step towards sustainable development.
TNE: Thank you, Dr. Belhadj, for sharing your insights and expertise with us today. It’s clear that the International Saffron Festival is not just about saffron but is a celebration of community, culture, and sustainability.
SB: Thank you for having me! It’s been a pleasure discussing this meaningful event.