The arrival of social networks in our lives has been a real revolution, especially when it comes to relationships. He has done so too Tinder which, since it was launched in 2012, has managed to become the application par excellence for turn onchanging the way of understanding love, affective relationships and sex.
For those who do not know Tinder, its operation is very simple and its success also lies therein. Once inside the application, you will be able to choose between different profiles with name, age and photo that are close to your location. This is where they come into play ‘swipes’ (swipe left or right), which turn the application into a simple game in which you decide who you like and who you don’t. The free version includes limited options, which will only allow you to start a conversation with a profile if you both like each other (what has been called a ‘match’).
The popular app can boast of having almost completely monopolized the sector of online citas, with more than 50 million users in 2022 and expanding the number of subscriptions annually. The youngest users have already joined their networks, with those between 18 and 25 years of age using the application the most. However, not everything is love in the application, where during the last decade a ‘B’ side has also been generated, where ‘ghosting’, lies and sex without affective responsibility triumph.
Despite this, Tinder is the third application for mobile phones and smartphones that generated the most money in 2020, according to a study by Sensor Tower. A success that has been achieved, in part, thanks to the model it uses to generate its income. But how much money has the dating app made?
The applications that generated the most income according to a study by Sensor Tower
How much money has Tinder made?
Tinder has shown that, thanks to advertising and a dating service, subscription For those who want access to some premium options, you can keep your app completely free and still earn money.
Thus, the application offers four different types of subscriptions that allow improving the user experience when establishing connections with other people. Depending on the model, you can have unlimited likes, super likes, the ability to discover the profiles you have liked or even be able to send a message before making a ‘match’ with someone.
Basic Tinder: it is the free version (limit of 100 daily likes)
Tinder Plus: from 16.49 euros per month (unlimited likes)
Tinder Gold: from 27.49 euros per month (5 free super likes every week and discover who likes you)
Platinum Tinder: from 32.99 euros per month (message before matching and priority likes)
Thanks to this system of subscription models, Tinder managed to pocket an estimated income of 441.2 million dollars in the year 2020. With these millionaire figures, Match Group, the company that created the application, has demonstrated the profitability of the dating service, becoming one of the most profitable technology companies of the moment.